Fintech funding reached $75B+ globally in 2025 despite market corrections, with fintech-focused VCs deploying $200M-$2B annually, according to CB Insights fintech report. Competition for top fintech investors remains intense—making targeted outreach and professional materials critical.

1) How to pick investors who are the best fit for your fintech

Sub-sector match > brand name. Map your startup to their sweet spot (payments & wallets, B2B infra, embedded finance, lending/collections, wealth, regtech, insurtech). Cross-check against their last 12–18 months of deals, not decade-old logos. Industry data shows fintech deal flow rebounded in 2025, but with tighter focus on quality and stage, so alignment matters more than ever. (spglobal.com)
Stage & reserve strategy. Ask about first-check range, ownership targets, and follow-on reserves. Many funds are doing fewer, higher-conviction deals post-2022 and saving more for winners. (BCG)
Regulatory fluency. If you touch money movement, underwriting, or bank partnerships, favor investors who publish on charters, licensing, and compliance or who've helped portfolio companies through it. (qedinvestors.com)
Geo + distribution. For cross-border or EM plays, bias toward global fintech specialists and corporate arms with real network effects. (ImpactAssets - Invest with Meaning)
Strategic vs. financial capital. Corporate VC can open doors (schemes, processors, banks) if incentives align; confirm decision speed and independence. (Financial IT)

Organize your startup data room to demonstrate professionalism and make it easy for investors to review your pitch deck and compliance documentation.

How Peony Helps Fintech Startups Raise Capital

Peony provides secure data rooms for fintech startups to organize compliance documentation, track investor engagement, and demonstrate security posture with password protection and link expiry.

Organize your regulatory strategy, license applications, and banking partnerships in branded data rooms that signal operational maturity. See which investors spend time reviewing your compliance materials and time follow-ups perfectly.

Try Peony for your fintech fundraising — purpose-built for startups raising capital.

2) The 2025 shortlist: who they are, what they back, how to approach

1) Ribbit Capital — multi-stage fintech specialist

Why them: One of the most respected pure-play fintech firms, active globally with discipline through cycles. Raising fresh capital in 2025 to keep leading seminal rounds.

What they like: Category-defining consumer finance, investing infrastructure, and brokerage/banking disruptors with durable engagement and unit economics.

Signals: New fund process reported in 2025; early backer of Groww, a breakout public market success for Indian retail investing. (ribbitcap.com)

2) QED Investors — thesis-driven at seed through growth

Why them: Longtime fintech specialist (operators from Capital One) with deep pattern recognition across underwriting, distribution, and data.

What they like: B2B infra, lending/credit, payments, LatAm/MENA financial rails.

Signals: Co-authored 2025 Global Fintech report with BCG; led/co-led multiple 2025 rounds including MENA cards/BaaS infra. (qedinvestors.com)

3) Nyca Partners — early-stage fintech with policy chops

Why them: Specialist fund with a strong network across regulators, banks, and data providers.

What they like: B2B financial infrastructure, risk, compliance, and vertical fintech.

Signals: Active in 2025 across insurtech distribution (CoverForce) and fair-lending/marketing analytics (FairPlay).

4) Better Tomorrow Ventures (BTV) — seed-first fintech

Why them: Hands-on seed investor led by founders/operators; clear, focused thesis on where fintech is headed.

What they like: AI-powered workflows in accounting, compliance, fraud, and SMB finance; crisp product velocity.

Signals: Closed a new $140M Fund III in Oct-2025 to keep leading early fintech rounds. (TechCrunch)

5) Fin Capital — enterprise fintech across the full lifecycle

Why them: Focused on software for the financial services industry; active from seed to growth with strong bank relationships.

What they like: CFO stack, risk/AML, wealth infra, bank tech, and AI for FS.

Signals: 2025 partnership with SMBC on a $300M initiative targeting US fintech and AI startups; ongoing platform activity. (bankingdive.com)

6) Flourish Ventures — inclusive fintech at global scale

Why them: Purpose-driven fintech specialist backed by $850M AUM; strong presence across India, Africa, LatAm, and the US.

What they like: Payments, embedded finance, digital banking, fraud/compliance, and financial health.

Signals: Led SalarySe's $11.3M round in Oct-2025; continues to add EM payments and compliance bets. (Flourish Ventures)

7) Quona Capital — emerging-markets fintech expert

Why them: Among the most experienced EM fintech funds; deep operating help on distribution, collections, and local compliance.

What they like: SME platforms, payments orchestration, B2B wallets, cross-border, and lending infra across LatAm/India/SEA/Africa.

Signals: Co-led Singapore's Finmo $18.5M Series A in 2025; frequent 2025 activity across EM. (fintechfutures.com)

8) CommerzVentures — Europe-led fintech & insurtech specialist

Why them: Concentrated portfolio, high signal on B2B infra and climate-fintech; leads rounds and publishes sector research founders actually use.

What they like: Core payments, account-to-account, insurtech tooling, and climate-aligned financial products.

Signals: Led INSTANDA's $20M round (Oct-2025); released 2025 Climate Fintech analysis. (programbusiness.com)

9) Visa Ventures — corporate VC with global rails

Why them: Strategic window into the world's largest card network; strong POV on agentic commerce and stablecoin infrastructure.

What they like: Payments infra, risk/auth, merchant tools, wallets, and GenAI for commerce.

Signals: Visa Ventures invested in BVNK (stablecoin infra) in 2025; maintains a dedicated $100M GenAI initiative for commerce and payments. (Financial IT)

10) PayPal Ventures — corporate VC with product velocity

Why them: Active lead investor with distribution potential across PayPal/Venmo; clear theses on agentic commerce and stablecoin rails.

What they like: Checkout/merchant tools, compliance & identity, AI commerce infrastructure, consumer wealth.

Signals: Led Finary's €25M Series B and Kite's $18M Series A in 2025; ongoing investments in stablecoin infrastructure. (PayPal Newsroom)

Using this list: Start with 3–5 that match your sub-sector, stage, and geography. Track their last 10 deals, note why they said "yes," and tailor your approach to that pattern. Organize your outreach materials in a secure data room to track engagement and follow up strategically.

3) Five quick tips for pitching fintech VCs in 2025

Lead with compliance & economics. Open with licenses/partners (or your plan), fraud posture, and the 2–3 levers that make your unit economics improve at scale. Use your startup data room to organize these materials clearly.
Show the distribution wedge. Bank partnerships, channel partners, or embedded motion beats "we'll buy keywords." Prove it with signed LOIs, pilots, or a repeatable outbound motion.
Demo the "money moment." In 90 seconds, show how funds flow, where risk sits, and how you get paid. A simple flow diagram + sandbox link goes further than slides.
Benchmark with integrity. Place your CAC, payback, loss rates, and take rate against public or private comps and explain the differences like an operator, not a cheerleader.
Be data-room ready. Clean cap table, customer cohort curves, cohort losses, scheme/processor statements, bank partner letters, and policy docs (KYC/AML, complaints). Make it easy to say yes. Peony helps you organize your fundraising materials and track investor engagement.

Final Thoughts

Fintech fundraising in 2025 requires precision, preparation, and professional presentation. The investors listed above are actively deploying capital, but they expect founders to come prepared with clear regulatory strategies, realistic unit economics, and evidence of banking partnerships.

Fintech investors evaluate not just your product, but your ability to navigate regulatory complexity, manage compliance costs, and scale distribution. Organize your startup data room, track investor engagement, and demonstrate operational maturity from day one.

Get started with Peony for your fintech fundraising — secure data rooms built for startups raising capital.

Impress Investors

Top 10 Fintech Investors & VC Firms in 2025