Every viewer, fully profiled
Identity, device, location, NDA status, time per page, Q&A history, and AI chat logs — all in one dashboard.
Why teams use Page Analytics
Full viewer profiles
See every viewer's name, email, location (city and country), device type, and operating system. Know exactly who is reading your documents and from where — no anonymous clicks.
Per-page time tracking
See how many seconds each viewer spends on each page. Know whether they skimmed the financials or studied them for ten minutes.
Drop-off reports
Identify the exact page where viewers lose interest. Fix weak sections in your deck before the next share.
Engagement scoring
Peony assigns each viewer an engagement score based on time spent, pages viewed, and return visits. Prioritize follow-ups with the most engaged prospects.
NDA tracking per viewer
See which NDAs each viewer has signed and when. Peony logs Mutual NDAs, Clean Team NDAs, and custom agreements — so you always know who has agreed to your terms before accessing sensitive materials.
Q&A history per viewer
Every question a viewer submits and every answer you provide is captured in their analytics profile. Review the full conversation history to understand what due diligence topics matter most to each party.
AI chat logs per viewer
See exactly what questions each viewer asked Peony's AI assistant about your documents. Understand which sections prompted questions and what information viewers were looking for — without them telling you directly.
"Peony is by far the simplest and most intuitive way to populate and share data rooms with investors and partners. All the key analytics and features integrated into a sleek interface!"
Mark Petrov
Head of Financials, Loop
Frequently asked questions
My team tracks engagement from 12+ bidders on a $120M sell-side mandate — how do I see which ones actually studied the CIM?
Peony gives your deal team page-by-page time tracking on every document in your data room, available on all plans including Free. You can see that Bidder A spent 47 minutes across your CIM's revenue-bridge pages while Bidder B skimmed the executive summary for 90 seconds and left. That level of granularity does not exist in Datasite, which only logs basic open-and-download events, or Firmex, which has no page-level analytics at all. On Business ($40/admin/month), you also get NDA gating so your team can require each bidder to sign before accessing Phase II materials, dynamic watermarks stamped with each viewer's email on every page, and screenshot protection to prevent bidders from capturing sensitive financials. Engagement scores rank your bidders by demonstrated intent — time spent, pages viewed, return visits — so you can prioritize management presentations for the parties most likely to submit a competitive offer on your $120M process.
We're running a $75M recapitalization and need to know which PE sponsors are seriously reviewing our model — can Peony show that?
Yes. Every time a sponsor opens your financial model in Peony, you see their name, email, location, device, and exactly how long they spent on each page. If a sponsor logged 22 minutes on the debt schedule but skipped the management bios, your team knows where their diligence focus sits before you ever get on a call. Peony's analytics are included on every plan, so you can track all of this from day one at no cost. DocSend limits its analytics to deck-style documents and charges $300 per user per month for advanced features — and it still cannot track activity across a full data room with hundreds of documents. On Business ($40/admin/month), you can add NDA gating to require executed confidentiality agreements before sponsors access your $75M recap materials, plus AI-powered Q&A logs that show you every question each sponsor asked about your documents.
I just sent my pitch deck to 30 VCs for a $45M Series B raise — how do I know which partners actually opened it?
Peony sends your team a real-time email notification the moment any VC opens your deck link, and your dashboard shows each viewer's name, firm, location, and device. You can see that a partner at Fund X spent 11 minutes on your traction slide but bounced at the competitive landscape, while an associate at Fund Y viewed every slide twice in two days. This is available on Peony's Free plan with no per-viewer or per-link limits. Firmex does not offer pitch-deck analytics at all, and DocSend caps link tracking unless you pay for its enterprise tier. If you want to protect your $45M raise materials further, Business ($40/admin/month) adds dynamic watermarks with each viewer's email burned into every slide, screenshot protection so partners cannot capture your cap table, and custom branding so your deck opens with your company's logo and colors.
Our fund is raising a $200M continuation vehicle and I need to track which LPs are engaging with the disclosure materials — does Peony handle that?
Peony is built for exactly that scenario. Your team uploads the GP disclosure package, ILPA-compliant election notices, and valuation materials into a single data room, then shares personalized links with each LP. Peony's per-page analytics — available on all plans — show you which LPs studied the valuation methodology for 30 minutes versus which ones have not opened the link at all, so your IR team can follow up with the right LPs before the 30-day election window closes. Datasite charges $60,000 or more per year for a comparable setup and still gives you only basic access logs without page-level dwell time. On Business ($40/admin/month), your team gets NDA gating to enforce LP confidentiality before they access your $200M CV materials, plus dynamic watermarks on every page so any leaked document traces back to the specific LP who received it.
We manage a $90M sell-side process with 8 bidders in Phase II — how do engagement scores help us decide who gets management meetings?
Peony assigns each bidder an engagement score based on total time in your data room, number of pages viewed across your CIM and financial models, and return visits. On your $90M process, a bidder who logged 14 hours across five sessions and submitted detailed questions through Smart Q&A scores far higher than one who opened the teaser once and never came back. Your team can sort bidders by score in seconds and allocate limited management meeting slots to the three or four parties showing the strongest demonstrated intent. This scoring is included on all plans. Datasite does not offer engagement scoring — your bankers would need to manually tally access logs across spreadsheets. On Business ($40/admin/month), you can pair engagement scores with NDA gating and dynamic watermarks so every page your Phase II bidders view is watermarked with their identity.
I'm a startup founder sharing a $30M Series A deck — do I need to pay anything to see who viewed it and for how long?
No. Peony's page-by-page analytics are included on the Free plan with 2 GB of storage and no limits on viewers, pages tracked, or links shared. You can see each investor's name, email, location, device, time spent per slide, and drop-off point without paying a cent. If a VC spent eight minutes on your unit economics slide but bounced at the competitive landscape, you know exactly what to sharpen before your partner meeting. DocSend charges $45 per user per month just to get started and reserves advanced analytics for its $300-per-user enterprise tier — a steep price for a founder managing a $30M raise. If you later want to protect your deck with screenshot protection, dynamic watermarks, or custom branding, those features are available on Business ($40/admin/month). E-signatures for term sheets are available on Pro ($20/admin/month).
We used Datasite on our last $150M deal and the analytics were basically just access logs — how is Peony different?
Datasite logs who opened a folder and whether they downloaded a file, but it does not track time spent per page, scroll depth, drop-off points, or return-visit patterns — the signals that actually tell your team whether a bidder is serious about your $150M process. Peony records all of that on every plan, including Free. Your bankers see exactly which pages of the CIM each bidder studied, how long they spent on the working-capital adjustment schedule versus the customer list, and whether they came back to re-read the earn-out section a second time. Firmex similarly lacks page-level dwell time, and DocSend only works for single-document sharing — not a full data room with hundreds of files. On Business ($40/admin/month), your team also gets NDA gating, dynamic watermarks with each viewer's email on every page, screenshot protection, and AI chat logs showing every question bidders asked about your documents.
Related features
Manage Links
View, edit, and control all your shared links from a single dashboard.
Personalised Links
Create unique share links for each recipient to track engagement and personalize the experience.
Watermarks
Add dynamic watermarks with viewer details to every page, deterring unauthorized redistribution.