We believe every deal team deserves a world-class data room.
Peony is a virtual data room built for the teams that move deals forward — M&A advisors, founders raising capital, PE funds managing portfolios, and the lawyers and bankers who support them.
Our story
Peony started in 2021 as an online file operating system — a better way to store, organize, and share documents. We built a robust foundation for file management and security from day one, learning what teams actually need when sensitive documents are on the line.
By 2023, a pattern emerged. The teams using Peony the most were deal teams: startup founders sharing pitch decks with VCs, M&A advisors running sell-side processes, PE funds managing portfolio data rooms, and law firms exchanging diligence materials. They needed more than file sharing — they needed a purpose-built data room with granular permissions, page-level analytics, NDA gating, and audit trails.
So we built it. Peony became a full virtual data room with enterprise-grade security, page-level analytics, AI-powered document extraction, e-signatures, and Smart Q&A workflows — all at a fraction of what legacy vendors charge.
Today, Peony is trusted by 3,000+ teams including Y Combinator startups, boutique M&A advisory firms, independent sponsors, venture capital and private equity funds, commercial real estate professionals, biotech companies, and law firms. Funds managing over $4 billion in assets run their data rooms on Peony.
Who uses Peony
M&A Advisors & Investment Banks
Sell-side and buy-side data rooms with granular permissions, Q&A workflows, and detailed audit logs.
Private Equity & Independent Sponsors
Fund administration, LP reporting, portfolio monitoring, and continuation vehicle data rooms.
Venture Capital
Deal flow management, portfolio company data rooms, and LP communications with page-level tracking.
Startups & Founders
Fundraising data rooms with investor engagement tracking, pitch deck analytics, and NDA-gated access.
Law Firms
Secure document exchange for due diligence, litigation, and regulatory filings with full audit trails.
Commercial Real Estate
Property transaction data rooms for acquisitions, dispositions, and joint ventures.
Biotech & Pharma
Secure sharing for clinical trial data, intellectual property, and regulatory submissions.
Sales Teams
Share proposals and pitch decks with branded pages, viewer tracking, and engagement analytics.
What makes Peony different
Set up a data room in 5 minutes
Legacy vendors take days or weeks to provision. Peony data rooms are live in minutes — upload your documents, set permissions, share the link. AI Rooms auto-classify files into folders and flag missing documents.
Enterprise security, startup pricing
SOC 2 Type II compliant infrastructure, AES-256 encryption, dynamic watermarks, screenshot protection, NDA-gated access, and two-factor authentication. Plans start free — Pro is $20/admin/month, Business is $40/admin/month. That is 99% less than legacy providers like Datasite.
AI that works on your documents
AI Document Extraction lets you ask natural language questions across every file in your data room and get cited answers with exact page numbers. Smart Q&A automates the diligence Q&A workflow — AI drafts answers, your team reviews and approves before sending.
Analytics that show you who is engaged
Page-level analytics tell you exactly which pages each viewer read and how long they spent — not just that someone opened the link. Track viewer engagement across your entire deal process.
The team behind Peony
Deqian Jia, Founder
Deqian studied at Oxford, where he cut his teeth in M&A at Barclays — and saw firsthand how broken data rooms were. Clunky interfaces, opaque pricing, weeks of setup for a single deal. He then built a note-taking app that 15% of Oxford signed up for, proving he could build products people actually want to use. Peony combines both: deal expertise and product instinct.
That combination — consumer-grade design from building software used by thousands, and transaction experience from inside an investment bank — shapes everything about how Peony works. The platform is built by people who understand both sides: the technology and the transaction.
A team that knows deals
Peony is built by graduates of Imperial College London and the University of Oxford — ranked first in their class in AI and Mathematics. Our engineering leadership has managed teams of 200+ engineers at scale. But what makes this team different is not just technical depth — it is direct experience across the industries we serve.
The team has worked in M&A advisory, venture capital, growth equity, independent sponsor transactions, and commercial real estate. When a PE fund asks for a continuation vehicle data room or a startup founder needs investor-ready analytics, we are not guessing what they need — we have sat in those seats.
With team members across the US, Europe, and Asia-Pacific, Peony provides 24/7 support coverage. Wherever your deal team is, we are available.
Peony is headquartered in San Francisco, CA with a registered office at 86–90 Paul Street, London, EC2A 4NE, UK.
Backed by
Peony is backed by investors who have built and scaled category-defining companies:
Matt Clifford
Co-founder of Entrepreneur First. Chairperson of the Advanced Research and Invention Agency (ARIA), UK.
Charlie Songhurst
Former Head of Strategy at Microsoft. One of the most active angel investors globally.
Backed VC
Early-stage venture capital firm backing exceptional European founders.
Possible Ventures
Venture fund investing in transformative technology companies.
Compliance and certifications
Get in touch
Phone: +1 (808) 255-5691
Book a demo: calendly.com/peony-inc/deqian