Close property deals withevery doc in one place.
Acquisitions, dispositions, joint ventures, fund raises, and property listings — one secure data room with branded portals and page-level analytics.Know exactly which buyers and equity partners are engaged and which sections of your OM they care about most.
24/7 dedicated support for enterprise deals
CRE deals deserve better than email attachments
Every day, deal teams lose time and credibility because of clunky document sharing. Sound familiar?
Scattered deal documents
Rent rolls in email, lease abstracts in Dropbox, Phase I reports in Google Drive. Equity partners waste hours hunting for what they need.
No visibility into interest
You send an offering memorandum and wait. No idea if the buyer even opened it, let alone which sections caught their attention.
Confidential financials at risk
Rent rolls, financial models, and LP agreements forwarded freely. No NDA enforcement, no watermarks, no audit trail.
Unprofessional presentation
Generic file-sharing links undermine your credibility on a nine-figure transaction. Institutional LPs expect more.
Everything you need for commercial real estate deals
Peony gives CRE deal teams a secure, branded space to share offering memoranda, financials, and diligence documents — with the analytics to close faster.
Data rooms that match the deal size
Create branded data rooms with your firm's logo, cover images, and custom colors. Whether you are marketing a single asset or a multi-property portfolio, every document looks polished and institutional-grade.
Know which counterparties are serious
See exactly who opened your OM, how long they spent on the financials, and which lease abstracts they revisited. Prioritize follow-ups with the most engaged buyers and equity partners. Brokers link their MLS listings to an NDA-gated data room — turning listing views into qualified leads with contact info, engagement data, and a clear picture of who deserves a call back.
Protect every confidential document
Gate data rooms behind NDAs, add dynamic watermarks to financial models, set link expiration dates, and require 2FA for sensitive records. Full control over who sees what — down to the folder level.
Custom-branded portals
Add your firm's logo, cover images, and brand colors to every data room. Create an institutional-grade experience for equity partners and LPs.
Page-by-page analytics
Track which pages of your OM get the most attention. Understand buyer and LP interest at the section level.
Built-in NDA gating
Require counterparties to sign an NDA before accessing confidential deal documents. Enforce compliance automatically.
Granular access controls
Set passwords, expiration dates, and download permissions per link. Share different folders with different buyer groups or JV partners.
Dynamic watermarks
Protect rent rolls and financial models with viewer-specific watermarks. Deter unauthorized sharing of sensitive deal data.
Unlimited links per document
Create separate tracked links for each buyer group, JV partner, or LP. Manage access individually without creating duplicate rooms.
"We'd been searching for a solution like Peony for ages, and it has completely transformed our workflows. What used to take hours every week is now effortless — Peony saves us so much time that we were finally able to move away from Dropbox Sign. It's been a total game changer!"
Akash Ghavalkar
Co-founder & COO, Third Space
Mark Petrov
Head of Financials, Loop
"Peony is by far the simplest and most intuitive way to populate and share data rooms with investors and partners. All the key analytics and features integrated into a sleek interface!"
Frequently asked questions
I'm a CRE broker marketing a $12M off-market retail property — how do I use a data room to qualify serious buyers before sharing financials?
Create a Peony data room for the property, load your offering memorandum, rent rolls, T-12 financials, lease abstracts, and Phase I report, then gate the entire room behind an NDA and a custom buyer information form. Before any buyer sees a single financial page, they provide their name, company, proof of funds range, and acquisition criteria through Peony's additional-info collection fields — so you know who is a qualified $12M buyer versus a tire-kicker before they ever touch the rent roll. Peony Business at $40 per admin per month includes NDA gating, custom information collection, and page-level analytics that show which buyers actually studied the T-12 versus which ones skimmed the OM cover page. Dropbox and Google Drive have no gating, no buyer information collection, and no page-level visibility — you are sharing financials blind.
I run a 3-person brokerage team marketing 8 listings simultaneously — how do I track which buyers are engaged across all my properties without drowning in spreadsheets?
Create a separate Peony data room for each property and generate unique tracked links for every buyer or buyer group. Peony's page-level analytics show you exactly who opened each property's OM, how long they spent on the rent rolls versus the cap rate summary, whether they came back for a second look, and where they are located — across all 8 listings from one dashboard. For a 3-person team running 8 active listings with 40 or more buyers in the pipeline, this replaces the spreadsheet you are currently maintaining by hand. Peony Business at $40 per admin per month gives you unlimited data rooms, unlimited tracked links, and dynamic watermarks with each buyer's identity on every page — so if a confidential OM gets forwarded, you trace it instantly. Firmex charges thousands per room, which makes running 8 simultaneous listings prohibitively expensive for a boutique brokerage.
We're marketing a $35M multifamily portfolio to both institutional buyers and 1031 exchange investors — how do I show different information to different buyer types?
Use Peony's folder-level permissions to create tiered access within one data room. Put the OM, property photos, and market overview in a shared folder visible to all approved buyers. Gate the detailed rent rolls, T-12 financials, and tenant estoppels behind a second permission tier for institutional buyers who have signed the NDA and passed your qualification criteria. For your 1031 exchange investors, create a third tier with tax-advantaged analysis and exchange timeline documentation. Each buyer group gets a separate share link with its own analytics dashboard, so you see which institutional buyers are deep in the financials versus which 1031 investors are still reviewing the overview. Peony Business at $40 per admin per month handles all three tiers in one workspace. Google Drive requires separate folders with separate share links and gives you zero consolidated analytics across buyer groups.
Our acquisition team is bidding on a 200-unit apartment complex and needs to share our LOI and proof of funds with the seller's broker — how fast can we get a data room set up?
You can go live in under 5 minutes. Upload your LOI, proof of funds letter, corporate entity documents, and acquisition track record, add your firm's branding, configure NDA-gated access, and share the link with the seller's broker the same afternoon. Peony AI auto-indexing categorizes your uploaded documents into a professional folder structure automatically — no manual sorting. For a competitive bidding situation on a 200-unit complex where multiple buyers are submitting simultaneously, the speed advantage is real: legacy data rooms like Firmex and Ideals take days to provision and require a sales call, which means your competitor's materials arrive before your room is even set up.
I'm a top broker preparing customized packages for 4 different buyer groups on a $20M industrial property — do I need to create 4 separate data rooms?
No. Create one Peony data room with all your documents, then generate 4 separate share links — one per buyer group — each with different permission settings, custom cover pages, and personalized messages. One institutional buyer might see the full financial package including environmental reports. A second buyer group interested in owner-occupancy sees the building specs and zoning but not the detailed tenant financials. Each link has its own analytics so you know which group is most engaged. Peony Business at $40 per admin per month includes unlimited links with per-link permissions, dynamic watermarks that print each buyer's name on every page, and screenshot protection that blocks and logs capture attempts. With Dropbox or Google Drive, you would need to duplicate files into 4 separate folders and lose all consolidated tracking.
We manage a $150M CRE fund and need to share quarterly reports and capital call notices with 25 LPs — how does Peony handle LP communications?
Create a fund-level data room with folders for quarterly reports, capital call notices, K-1 packages, and investment memos. Generate a unique share link for each LP so you track exactly who opened the quarterly report, how long they spent on the performance tables versus the market commentary, and when they came back for a second review. For a $150M fund with 25 LPs receiving quarterly distributions, this intelligence tells your IR team who to call before the next capital call. Peony Business at $40 per admin per month includes dynamic watermarks tied to each LP's identity, NDA gating, and e-signatures for subscription documents and side letters — all inside the same platform. Running this process on Intralinks or Datasite costs $25,000 or more per year and requires weeks of vendor procurement.
I'm listing a $8M retail strip center and want to collect buyer information before they see the rent roll — what information can I require?
Peony's additional-info collection lets you require any custom fields before a buyer accesses the data room — name, company, email, phone, proof of funds range, entity type, acquisition timeline, geographic focus, intended hold period, or any other qualification criteria your brokerage requires. For an $8M retail strip center with 15 interested parties, this turns anonymous listing clicks into a qualified buyer pipeline ranked by engagement. After buyers submit their information and sign the NDA, Peony page-level analytics show which ones actually studied the rent roll and which ones bounced after the OM cover page. No other file-sharing tool — not Google Drive, not Dropbox, not WeTransfer — combines gated buyer qualification with per-page engagement tracking in a single workflow.
Our JV partner wants to review the property financials but we need to redact tenant names and lease rates from certain exhibits before sharing — can I do that inside the data room?
Yes. Peony's built-in redaction lets you permanently black out tenant PII, specific lease rates, or any commercially sensitive figures directly in the platform before sharing with your JV partner — no need to create redacted copies in Adobe or export to a separate tool. For a joint venture negotiation where your partner needs to review T-12 financials but should not see individual tenant identities until closing, apply redactions to the shared version while keeping the full unredacted original in your admin view. Peony Business at $40 per admin per month includes controlled redaction, NDA gating, and an audit trail showing exactly who viewed which version — critical when multiple counterparties have different disclosure rights on the same deal.
We're a regional CRE firm running 3 to 5 deals at any time — how much does a data room cost compared to legacy providers like Firmex or Ideals?
For a regional CRE firm running 3 to 5 concurrent deals, Peony Business costs $40 per admin per month with unlimited data rooms, unlimited storage, unlimited tracked links, and no per-deal or per-page fees. That is $480 per year for one admin running all your deals simultaneously. Firmex charges $5,000 or more per project, and Ideals charges $25,000 or more per project with per-GB storage fees — meaning 3 to 5 concurrent deals would cost your firm $15,000 to $125,000 per year at legacy providers. Peony includes AI auto-indexing, page-level analytics, NDA gating, dynamic watermarks, screenshot protection, built-in e-signatures, and AI-powered Q&A at no additional charge. The economics are not close.
I need to protect my OMs from getting forwarded around the market — how does Peony prevent unauthorized distribution of deal documents?
Peony applies four layers of protection to prevent your offering memoranda and financials from leaking. First, dynamic watermarks embed each viewer's name, email, and timestamp on every page — so any forwarded screenshot is immediately traceable to the source. Second, screenshot protection blocks and logs any attempt to capture your screen while viewing documents. Third, NDA gating requires every viewer to sign a non-disclosure agreement before seeing a single page. Fourth, link expiry and access revocation let you cut off access instantly when a buyer drops out of the process or a deal closes. For a broker marketing a $20M property to 12 buyer groups, knowing that every leaked page traces back to a specific person changes behavior — buyers stop forwarding your confidential materials because the risk is visible. Google Drive, Dropbox, and email attachments offer none of these protections.
Enterprise security. Startup price.
Traditional CRE data rooms from Ideals and Firmex charge thousands per deal. Peony gives you the same security and analytics at a fraction of the cost.
Free
$0
2 GB storage
Perfect for solo operators getting started
Pro
$20/admin/mo
200 GB storage
For firms managing multiple transactions
Business
$40/admin/mo
Unlimited storage
Full enterprise security for institutional deals