Enterprise deals are dying in email threads
Multi-threaded deals with 6-10 buyer contacts create chaos. Proposals get buried, security questionnaires go unread, and you have zero visibility into who is actually evaluating your solution.
Proposals buried in inboxes
Pricing decks, ROI calculators, and technical specs scattered across email threads. Buyers cannot find what they need when building the internal business case.
Blind to stakeholder activity
No visibility into which stakeholders reviewed security questionnaires, compliance docs, or technical architecture. You are flying blind into the next call.
Multi-threaded deal chaos
Enterprise deals involve champions, economic buyers, IT security, legal, and procurement. Organizing materials for each stakeholder manually does not scale.
Competitive intel leaks
Pricing sheets and competitive battle cards get forwarded outside the buying committee. One screenshot shared with a competitor can tank your deal.
Built for how enterprise tech sales actually works
Peony gives your AEs and SEs a branded deal room for every account — with buyer engagement intelligence, competitive pricing protection, and AI that answers buyer questions 24/7.
See which stakeholders are engaged — and who needs follow-up
Page-by-page analytics show which buyer contacts reviewed your pricing pages, technical architecture, and security docs. Time-spent heatmaps reveal what matters most to each stakeholder. Real-time notifications alert you when new contacts join the deal room.
Stakeholder-level tracking
See which buyer contacts opened the deal room, which sections they reviewed, and how long they spent on pricing vs. technical specs. Identify your champion and detractors.
Time-spent heatmaps
Heatmaps reveal exactly which pages of your proposal buyers care about most. Walk into your next call knowing their priorities before they tell you.
Real-time notifications
Get alerted the moment a new stakeholder joins your deal room or a decision-maker reviews the pricing page. Follow up while engagement is hot.
Protect competitive pricing and sensitive deal materials
Screenshot protection prevents buyers from sharing your pricing with competitors. Dynamic watermarks trace every viewer. Link expiry ensures materials are inaccessible after deal close. Every account gets a branded portal.
Screenshot protection
Block screen captures of competitive pricing, custom discounts, and proprietary solution architectures. Keep sensitive deal materials from leaking to competitors.
Dynamic watermarks
Every page stamped with the viewer's identity and timestamp. If a pricing sheet leaks outside the buying committee, you know exactly who shared it.
Link expiry and branded portals
Automatically expire deal room access after close. Create a branded portal per account with your logo and colors so buyers see a professional, dedicated experience.
Let buyers self-serve answers from your proposals and tech docs
AI chat lets buyers ask questions across your proposals, security questionnaires, and technical documentation — and get instant, sourced answers. Reduce SE bandwidth and keep deals moving when your team is offline.
Buyer self-service chat
Buyers ask questions about your proposal, integrations, or compliance — AI answers instantly from your uploaded docs. Deals keep moving at 2 AM without paging your SE.
Natural language search
Buyers search your deal room in plain English. Find specific SLA terms, integration specs, or security certifications without digging through folders.
Automated Q&A for security reviews
IT security teams get instant answers to questionnaire items from your compliance docs. Cut weeks off the security review process and reduce SE bandwidth.
"Peony makes it effortless to share documents with prospects. The analytics show us exactly who's engaged and who needs follow-up."
Anthony Gale
Founder & CEO, PromoLens
Robi Lin
Founder & CEO, Sepal AI (YC S24)
Peony is easily the best form factor for sharing client-facing material. It lets us stand out by embedding custom booking and website links into secure deck shares — DocSend and PDFs require 3 extra clicks to book a meeting.
Frequently asked questions
What is a digital sales room for enterprise technology sales?
A digital sales room is a branded, secure portal where sales teams share proposals, security docs, pricing, and technical materials with buyer stakeholders throughout the deal cycle. Peony provides a purpose-built digital sales room with page-level engagement analytics, screenshot protection for competitive pricing, and AI-powered Q&A that lets buyers self-serve answers 24/7 — all deployable in under 5 minutes.
How do sales teams track which buyer stakeholders are engaged?
Peony provides page-by-page analytics showing which buyer contacts reviewed your pricing pages, technical architecture, and security documentation — and how long they spent on each section. Real-time notifications alert you when new stakeholders join the deal room. While DocSend offers basic file-level views, Peony tracks engagement at the individual stakeholder level across multi-threaded enterprise deals.
How does Peony protect competitive pricing from leaking?
Peony blocks screenshots of pricing sheets, competitive battle cards, and custom discount structures. For documents shared externally, Peony's controlled redaction lets you permanently black out proprietary terms or internal margin data before it reaches the buyer. Dynamic watermarks stamp every page with the viewer's identity and timestamp, so if a document leaks outside the buying committee, you know exactly who shared it. Link expiry ensures deal room access automatically closes after deal completion, preventing stale pricing from circulating.
Can buyers ask questions and get answers without waiting for the sales team?
Yes. Peony includes AI-powered document chat on all plans. Buyers ask questions about your proposals, integrations, compliance certifications, or SLA terms and get instant, sourced answers from your uploaded documents. This keeps deals moving at 2 AM without paging your SE. Unlike legacy tools like Digify or Firmex, Peony includes AI Q&A on every plan at no extra cost.
How do enterprise sales teams manage multi-stakeholder deal rooms?
Enterprise deals involve champions, economic buyers, IT security, legal, and procurement — each needing different materials. Peony lets you create personalized links per stakeholder so the CFO sees financial models while the CTO sees technical architecture. Granular permissions control who can view, download, or print each document, and branded portals give every account a professional, dedicated experience.
How much does a digital sales room cost?
Peony offers a free plan ($0) with 2 GB of storage, with Pro plans at $20/admin/month (200 GB) and Business at $40/admin/month (1 TB). There are no per-deal fees and no per-viewer, per-page, or per-link limits, so costs stay predictable as your pipeline grows. AI-powered Q&A, screenshot protection, and branded portals are included on every plan. Legacy VDRs like Ideals charge thousands per month, while basic tools like DocSend lack the security and analytics enterprise deals require.
Can Peony help accelerate security review processes?
Yes. IT security teams reviewing your product can ask questions about your compliance certifications, SOC 2 reports, and security questionnaire responses directly in the deal room. Peony's AI retrieves instant, cited answers from your uploaded compliance documentation, cutting weeks off the typical security review process and reducing SE bandwidth spent on repetitive questionnaire items. Peony itself runs on SOC 2 Type II compliant infrastructure with AES-256 encryption at rest and TLS 1.3 in transit, so security teams can verify your deal room meets their own standards.
How quickly can a sales rep set up a deal room for a new account?
Peony sets up in under 5 minutes. Upload your proposals, security docs, and pricing materials, then generate personalized share links per buyer stakeholder. Peony's auto-indexing automatically classifies documents, applies OCR to scanned files, and builds a full-text search index so buyers can find any spec or certification instantly. While legacy VDRs require IT provisioning and days of setup, Peony lets AEs spin up a branded deal room before the discovery call ends.