What is Peony, and is it a good fit for B2B technology sales teams?
Yes. Peony is a virtual data room that B2B sales and security teams use to send proposals and security documents behind an NDA, see which pages each buyer reads and answer buyer questions in one place. Data rooms start on Business at $30 per admin per month billed yearly ($44 monthly); inviting buyers is free and unlimited.
Can I try Peony before I pay?
Yes. Peony's Data Room plan has a 7-day free trial you start yourself, with no credit card, and it never converts to paid on its own. Rooms, files, links, analytics and NDA settings carry over when you upgrade. AI features, such as AI document Q&A and AI room generation, switch on once you're on a paid plan.
What is a digital sales room for enterprise technology sales?
A digital sales room, such as Peony's, is a branded, secure portal where sales teams share proposals, security docs, pricing, and technical materials with buyer stakeholders throughout the deal cycle. Peony provides a purpose-built digital sales room with page-level engagement analytics, screenshot protection for competitive pricing, and AI-powered Q&A that lets buyers self-serve answers 24/7 — all deployable in under 5 minutes. What buyers expect to find in one is in our digital sales room guide.
Is Peony a good fit for small business deal management?
Yes. Peony fits small-business deal management: a small team opens a data room per deal in minutes, pays $30 to $52 per admin per month billed yearly, and every buyer, investor and adviser views free. Pricing is published and self-serve, so there is no quote or sales call before the first room, and the median time from sign-up to first uploaded document is 4 min 19 s (State of M&A Data Rooms, Q3 2026 edition). Business covers 3 rooms per admin with an NDA gate, email verification and AI document Q&A; Data Room adds unlimited rooms, a signed NDA, dynamic watermarks and Visitor Q&A. Support runs 24/7 from the Peony team. Everyone you speak to on Peony support has M&A experience at elite boutiques or bulge-bracket banks, VC experience, or has raised $1M+ themselves.
Does Peony work as a deal management system?
Yes. Peony is the document and counterparty layer of a deal management system: one data room per deal, with per-party permissions, NDAs, Q&A, page-level analytics and an audit trail. Your CRM or pipeline tool stays the record of the deal; Peony holds the documents that leave it and shows who read what. Each counterparty gets its own group and link and never sees who else is invited, Visitor Q&A keeps each party's questions in its own question team (Data Room), Upload new version keeps a revised file at the same link, and Duplicate a data room copies a room's folders and files into a fresh room for the next deal, with clean analytics. On Deal Team ($64 per admin per month billed yearly, minimum 4 admins), the Advanced Q&A module routes each question to an expert and an approver, and API access, enabled on request, can carry viewer activity and NDA signatures into Salesforce or HubSpot. See Peony for M&A.
How much does a digital sales room cost for a SaaS company's enterprise sales team?
Peony's digital sales rooms start at $30 per admin per month on Business (3 data rooms per admin) and $52 on Data Room (unlimited data rooms and storage), billed yearly, and buyer stakeholders never pay. Monthly billing is $44 and $75. Business includes 3 data rooms per admin, 1,000 documents per admin and 100 GB of storage, with no per-file size cap. Free ($0) covers 50 documents and 500 MB as tracked single-file links; data rooms start on Business. There are no per-deal fees and no per-viewer, per-page, or per-link limits, so costs stay predictable as your pipeline grows. The Business plan ($30/admin/month) includes AI document Q&A, screenshot protection, advanced analytics, and a custom logo, while the Data Room plan ($52/admin/month) adds dynamic watermarks, custom domain and branding, Screenshield, and unlimited rooms. For M&A workstreams or parallel deals that need advanced redaction, an advanced Q&A module, SSO, or API access, the Deal Team plan ($64/admin/month, minimum 4 admins) covers it. Legacy VDRs like Ideals charge thousands per month, while basic tools like DocSend lack the security and analytics enterprise deals require.
How secure is Peony?
Peony encrypts documents with AES-256 at rest and TLS 1.2 or higher in transit, Peony staff can't open them, they aren't used to train AI, and Peony has had no data breach since launch. Peony is SOC 2 Type II-ready and ISO 27001-ready, with both audits underway. Peony's incident-response policy commits to telling affected customers within 72 hours of confirming an incident that affects customer data. Admins sign in with an emailed one-time code or Google, with no password fallback. Viewers read documents in the browser; files never leave Peony unless you allow downloads on a link. Inside each room, email verification, an NDA gate, download prevention and desktop screenshot protection run from Business, with dynamic watermarks, Screenshield on mobile and folder-level permissions on Data Room. Peony completes your security questionnaire or vendor-risk form on request and offers a standard DPA with SCCs, on request on Deal Team and Enterprise. Hosting: AWS US (us-east-1); EU-region hosting on Enterprise. Uptime has been 99.96% since August 2025 (Peony status). See compliance and certifications.
Can Peony run bid and tender management?
Yes. Peony runs a bid or tender as one data room: bidders open the tender pack behind an NDA, each sits in its own group, and no bidder sees who else is invited. Clarification questions go through Visitor Q&A, where each bidder's question team keeps its questions private (Data Room). Upload new version replaces a revised specification or drawing at the same link, so every bidder lands on the current one, and on Deal Team new-file notifications email bidders a daily summary when addenda are added. Page-level analytics show which bidders opened the pack and which pages they read. To collect responses, give each bidder its own folder at the Upload level; a group that can upload into a folder can also open it, so one folder per bidder keeps responses apart (Data Room). For a vendor answering an RFP, the same room carries the response, pricing and security documents to the buyer's evaluation panel, with a tracked link per evaluator. Contractors issuing bid packages can start from Peony for construction.
Is Peony suitable for corporates and corporate development teams?
Yes. Peony serves corporate and corporate development teams, with Deal Team and Enterprise adding OAuth SSO, API access, a standard DPA on request and priority support, plus SAML SSO, BYOK and EU-region hosting on Enterprise. Deal Team is $64 per admin per month billed yearly ($89 monthly) with a minimum of 4 admins, and adds advanced redaction, custom invite emails, new-file notifications, data-room archive download and a dedicated account manager. Enterprise is custom-priced, with self-hosted or white-label deployment, custom data residency and any LLM connected. A corporate development team runs buy-side diligence, partnership and divestiture rooms side by side, each with its own groups and permissions, and its counterparties join free with no account.
Can Peony run due diligence for SMEs and growth companies?
Yes. Peony runs the due diligence room for SME and growth-company deals: a signed NDA before the first page, folder permissions per party, Visitor Q&A, dynamic watermarks and a full audit trail on Data Room. Peony's State of M&A Data Rooms report (Q3 2026 edition, 733 transactions from $1M to $500M) found that a sub-$50M deal room averages 1,206 files and 79 Q&A questions, so even a small deal needs room for well over a thousand files and a working Q&A process. AI document Q&A answers a reviewer's question with the page it came from; AI room generation drafts the folder structure and Index documents numbers every file (Data Room); and advanced redaction on Deal Team removes a name or figure from a PDF before it's shared. See due diligence data rooms.
What support does Peony offer?
Peony offers 24/7 support, handled directly by the Peony team across Europe, US and Asia hours, with no outsourced tier. Everyone you speak to on Peony support has M&A experience at elite boutiques or bulge-bracket banks, VC experience, or has raised $1M+ themselves. Deal Team adds priority support and a dedicated account manager. On Peony, the median time from account creation to first document upload is 4 min 19 s (State of M&A Data Rooms, Q3 2026 edition).
How do sales teams track which buyer stakeholders are engaged?
Peony provides page-by-page analytics showing which buyer contacts reviewed your pricing pages, technical architecture, and security documentation — and how long they spent on each section. Real-time notifications alert you when new stakeholders join the data room. While DocSend offers basic file-level views, Peony tracks engagement at the individual stakeholder level across multi-threaded enterprise deals.
Do Peony's digital sales rooms show a heatmap of what buyers read?
Peony gives you a heatmap's signal as a time-per-page chart, showing page by page where viewers spent the most time in each document, plus each stakeholder's own path and return visits. The drop-off report (Business and up) shows where attention falls away, for example “Page 3 — 50%” when half your viewers stopped after page 3. Page-level views and viewer identity are on every plan, including Free. See page-level analytics.
How does Peony protect competitive pricing from leaking?
Peony blocks screenshots of pricing sheets, competitive battle cards, and custom discount structures. For documents shared externally, Peony's controlled redaction (Deal Team plan, $64/admin/month) lets you permanently black out proprietary terms or internal margin data before it reaches the buyer. Dynamic watermarks stamp every page with the viewer's identity and timestamp, so if a document leaks outside the buying committee, you know exactly who shared it. Link expiry ensures data room access automatically closes after deal completion, preventing stale pricing from circulating.
Can buyers ask questions and get answers without waiting for the sales team?
Yes. Peony's AI-powered document chat lets buyers ask questions about your proposals, integrations, compliance certifications, or SLA terms and get instant, sourced answers from your uploaded documents. This keeps deals moving at 2 AM without paging your SE. AI document Q&A is included on the Business plan ($30/admin/month), with 5x usage and AI room generation on the Data Room plan ($52/admin/month) — unlike legacy tools like Digify or Firmex that charge far more for similar capabilities.
How do enterprise sales teams manage multi-stakeholder data rooms?
Give each stakeholder a personalized Peony link with its own permissions, so the CFO sees financial models while the CTO sees technical architecture, and each link has its own analytics. Enterprise deals involve champions, economic buyers, IT security, legal, and procurement — each needing different materials. Granular permissions control who can view, download, or print each document, and branded portals give every account a professional, dedicated experience. Folder- and file-level permissions per stakeholder group are on the Data Room plan ($52/admin/month billed yearly): a folder or file set to No access is absent from that group's view, and printing follows the download setting.
Can Peony help enterprise SaaS sales teams accelerate security reviews and vendor assessments?
Yes. IT security teams reviewing your product can ask questions about your compliance certifications, SOC 2 reports, and security questionnaire responses directly in the Peony data room. Peony's AI retrieves instant, cited answers from your uploaded compliance documentation, cutting weeks off the typical security review process and reducing SE bandwidth spent on repetitive questionnaire items. Peony itself is SOC 2 Type II-ready and ISO 27001-ready, with both audits underway, and runs on GDPR, CCPA, and HIPAA compliant infrastructure with AES-256 encryption at rest and TLS 1.3 in transit, so security teams can verify your data room meets their own standards.
How quickly can a sales rep set up a data room for a new account?
Peony sets up in under 5 minutes: the median time from sign-up to first uploaded document is 4 min 19 s, per Peony's State of M&A Data Rooms report (Q3 2026 edition). Upload your proposals, security docs, and pricing materials, then generate personalized share links per buyer stakeholder. Peony extracts the text of every file on upload, so buyers can search the room and AI document Q&A can cite the exact page, and Index documents numbers every folder and file (Data Room plan) so a buyer can say “open 2.3” on a call. While legacy VDRs require IT provisioning and days of setup, Peony lets AEs spin up a branded data room before the discovery call ends.
