The 10 SaaS VCs Actually Writing Checks in 2025 (Plus How to Get Them to Fund You)

You’re smart to aim for SaaS-native investors, not tourists. Below is a practical, founder-first map of who’s actually writing checks into SaaS in 2025—plus how to pick the right ones and pitch them well.

1) How to pick the right SaaS investors (fast, and well)

Start with your constraint. Is your bottleneck distribution, capital, hiring, or go-to-market rigor? Match partners to that need (e.g., ICONIQ/Insight for later-stage scale discipline; Scale/Emergence for early enterprise GTM; Point Nine/Notion for European seed). Learn more about venture capital fundraising strategies to maximize your approach.

Look for operating systems—not just logos. Benchmarks and platform work are leading indicators of real SaaS help (think Bessemer Cloud/AI research, ICONIQ State of Software, Scale's SaaS budgeting & vital signs). (Bessemer Venture Partners)

Validate recency. Prioritize firms that closed fresh capital or led notable 2024–2025 software rounds. (Examples below: Insight's $12.5B close; Emergence's $1B Fund VII; Notion's $130M growth fund.) (Insight Partners)

Use market baselines. Calibrate your story with current SaaS benchmarks (spend, growth, retention) so your plan reads credible, not hopeful. Ensure your data room is properly organized for their due diligence process.

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2) Top 10 SaaS investors in 2025 (active, reputable, and useful)

For each: Center of gravity, Recent signals (2024–2025), How to approach.

1) Bessemer Venture Partners (BVP) — "Cloud & AI standards-setter"

Why they matter: Two decades shaping SaaS with the Cloud Index and Cloud/AI reports; deep multi-stage cloud track record. (The BVP Nasdaq Emerging Cloud Index)

Recent signals: 2025 Cloud 100 benchmark + "State of AI 2025" (new growth benchmarks used by founders & boards). (Bessemer Venture Partners)

Pitch angle: Tie your plan to margin path and category shape; reference current Cloud/AI benchmarks so your case lands in their framework. (Bessemer Venture Partners)

2) Insight Partners — "Global software scale engine"

Why they matter: Multi-stage, operator networks, and structured equity; Fund XIII + Opps II total $12.5B (Jan 2025). (Insight Partners)

Recent signals: Led Anaconda's $150M Series C (Jul 2025) and expanded CIO Council for enterprise connectivity. (Reuters)

Pitch angle: Bring crisp KPIs (NRR, payback, burn multiple) and a board-ready scale plan.

3) Battery Ventures — "Thesis-driven software across stages"

Why they matter: Longstanding software focus with deep research (e.g., OpenCloud report) and active early→growth investing. (Battery Ventures)

Recent signals: Continuing to publish on where value accrues in cloud/AI; currently investing its latest family of funds. (Battery Ventures)

Pitch angle: Lead with product wedge + go-to-market math; bring a view on how AI expands your TAM (not just a feature). (Battery Ventures)

4) Emergence Capital — "Pure B2B SaaS focus"

Why they matter: Exclusive enterprise-SaaS mandate; early in Zoom, Salesforce era; laser on B2B workflows. (emcap.com)

Recent signals: Closed $1B Fund VII (Mar 2025), signaling fresh capacity for early enterprise bets. (TechCrunch)

Pitch angle: Show a workflow you transform (time-to-value, automation), not just features.

5) Scale Venture Partners — "Early enterprise GTM & metrics rigor"

Why they matter: Invented widely used SaaS vital signs and budget frameworks; hands-on with early enterprise. (Scale Venture Partners)

Recent signals: New 2025 investments (e.g., Motion) and thought leadership on vertical AI in software. (Scale Venture Partners)

Pitch angle: Bring real pipeline math (win rates, sales cycle, payback) and implementation friction reduction.

6) ICONIQ Growth — "Growth-stage discipline & operating benchmarks"

Why they matter: Deep dataset on enterprise software operations; publishes State of Software and Enterprise Five (metrics founders actually use). (iconiqcapital.com)

Recent signals: 2025 report highlights efficiency-led execution and stabilizing software fundamentals. (iconiqcapital.com)

Pitch angle: Show durable growth + improving efficiency: NRR quality, sales productivity, gross margin glidepath.

7) Craft Ventures — "Operator-led, B2B SaaS to the bone"

Why they matter: Playbooks from building SaaS (Sacks & team), plus both early and growth funds aimed squarely at B2B software. (Medium)

Recent signals: Led Starbridge's $42M Series A (Oct 2025); ongoing "Why we invested" cadence across SaaS. (TechCrunch)

Pitch angle: Tell a crisp category story and show capital efficiency; they prize burn multiple discipline.

8) Point Nine — "Iconic seed partner for SaaS (EU→global)"

Why they matter: Among the earliest SaaS seed specialists; consistent 10–12 seeds/year; strong "seed-to-winner" rate. (pointnine.com)

Recent signals: Continued 2025 activity across AI-enabled B2B apps; active new fund discussions reported in EU press. (Sifted)

Pitch angle: Nail customer love (retention, usage) and bottoms-up growth logic; keep it human and data-rich.

9) Notion Capital — "European B2B SaaS specialist, now with more follow-on firepower"

Why they matter: Dedicated to European business software from seed to growth; platform support to $100M ARR. (notion.vc)

Recent signals: Closed $130M Growth Opportunities III (Sep 2025) to plug Europe's follow-on gap. (notion.vc)

Pitch angle: If you're EU-rooted, bring cross-border plan (U.S./EU GTM) and compliance edge.

10) Georgian — "Growth-stage SaaS with an AI co-building lab"

Why they matter: Growth investor that builds software with you via an in-house AI Lab—rare and valuable. (Georgian)

Recent signals: 2025 AI Adoption Benchmarks release; new investment in Replit's $250M round. (PR Newswire)

Pitch angle: Show a clear plan to embed AI for product and GTM leverage; they'll help execute.

3) Five quick tips for pitching SaaS investors (2025)

1. Prove economic traction, not just usage. Lead with NRR, gross margin, CAC payback, and burn multiple. Anchor to current SaaS baselines so your story reads credible. (Scale Venture Partners)
2. Before/after, in dollars. One slide quantifying how you cut cost or drive revenue vs. the incumbent workflow wins more than long demos. (Use a customer’s KPI.)
3. Distribution beats decks. Show partner channels, ecosystems, and repeatable outbound/PLG motions; investors reward repeatability over "hero" deals. (iconiqcapital.com)
4. Roadmap to efficiency. Even with AI lift, investors want the path from "heavy services" to software gross margins. Name the steps (automation, support deflection, COGS drivers). (iconiqcapital.com)
5. Reference how they think. If you pitch Bessemer, speak Cloud/AI benchmarks; for Scale, show vital signs; for ICONIQ, echo Enterprise Five. It signals fit and saves rounds of translation. (Bessemer Venture Partners)

How to use this list today

Shortlist 3–5 firms that remove your biggest constraint. Line up 8–12 warm intros (portfolio founders → partners).

Ship a tight one-pager + metrics table and a clean data room. You're already doing the right work—this is the last 10% that gets you over the line. 🙌

Additional Resources for Your SaaS Fundraising Journey

Essential Fundraising Guides:

• Venture Capital Fundraising Data Room Essentials - Complete guide to organizing your data room for VC due diligence
• Data Room Best Practices - Professional data room setup and management strategies
• Investor Relations Guide - Building and maintaining relationships with VCs

Sector-Specific Investor Lists:

• Top AI Investors in 2025 - Leading AI and machine learning focused VCs
• Biotech Investors Guide - Healthcare and biotech funding specialists
• Fintech Venture Capital - Financial technology investment landscape
• Advertising Investors - Marketing and advertising focused funds

Regional Investor Networks:

• Switzerland Active Investors - Swiss VC landscape and opportunities
• Estonia Venture Capital - Baltic startup ecosystem investors
• Norway Active Investors - Nordic funding landscape

Practical Tools & Templates:

• Fundraising Templates - Pitch decks, financial models, and due diligence checklists
• AI Startup Accelerators - Accelerator programs for AI companies
• Data Room Setup Guide - Step-by-step data room organization

Next Steps:

1. Organize your data room using our comprehensive data room guide
2. Create your pitch materials with our fundraising templates
3. Research sector-specific investors using our specialized investor guides
4. Prepare for due diligence with our VC fundraising essentials