Published pricing.No demo required to see a number.
Imprima is a boutique European VDR with 25 years of M&A pedigree and mature AI review tools for large, document-heavy deals. Peony gives mid-market teams the same core data-room security with AI Q&A, transparent per-admin pricing, and instant setup — no proposal, no sales call.Set up in under 5 minutes. No credit card required.
No credit card required
Side-by-side comparison
Imprima is a quote-based European VDR built for banks, law firms, and complex M&A. Peony is a modern virtual data room with published pricing and everything you need to share, track, and protect documents.
PeonyWhy mid-market teams pick Peony over Imprima
Imprima is a strong choice for large European deals that need EU hosting and heavy AI review. But mid-market deal teams and founders often want published pricing, instant setup, and no proposal process before they can share a single file — 6,800+ customers run their deals on Peony today.
Published pricing
Imprima is quote-only — you request a demo and proposal before you see a number. Peony publishes every plan: free for up to 50 documents, then $30, $52, and $64 per admin per month.
5-minute setup
Imprima runs a project-managed, sales-led onboarding. Peony lets you create a data room in under 5 minutes with self-serve signup — no sales call and no configuration project.
AI document Q&A
Peony lets bidders chat with your documents and get instant, cited answers 24/7 on the Data Room plan. Imprima offers its own Smart Q&A module built for large, project-managed deals.
Page-by-page analytics
Peony shows exactly which pages each recipient read, how long they spent, and where they stopped — on every plan. Prioritize follow-ups with the counterparties who actually engaged.
Where Imprima genuinely wins
An honest comparison names the other side's strengths. For large, hosting-sensitive European transactions, Imprima has real advantages that Peony does not match on its standard plans.
25-year European heritage
Imprima launched Europe's first VDR in 2001 and has a quarter-century of M&A and real-estate transaction pedigree across the region — depth of track record Peony cannot claim.
Mature AI review suite
Imprima's Smart VDR — Smart Summaries, Smart Review, Smart Index, Smart Redaction, and Smart Translation — targets large-scale, multi-lingual document review. Imprima states it can save as much as 90% in VDR preparation time.
EU hosting & ISO 27001
Per Imprima's site, it offers EU-based data hosting and is ISO 27001:2022 certified — the cleaner answer when counsel mandates EU-soil residency. Peony offers EU residency only on its Enterprise plan.
Institutional clientele
Imprima positions itself for large banks, law firms, and asset managers on complex transactions, with project management and white-label VDR options — a fit for institutional, deal-team-led European M&A.
Pricing comparison
Peony publishes a full-featured data room with AI, analytics, and advanced security at a transparent per-admin price. Imprima keeps pricing behind a demo and proposal.
Peony
Free
$0
Up to 50 documents
Business
$30/admin/mo
NDA gates, screenshot protection ($44 monthly)
Data Room
$52/admin/mo
Watermarks, AI indexing, AI Q&A ($75 monthly)
Deal Team
$64/admin/mo
4-admin minimum ($89 monthly)
Unlimited rooms, unlimited storage, and unlimited visitors — Peony charges per admin, not per viewer. NDA gates and screenshot protection on Business; dynamic watermarks, AI auto-indexing, and AI Q&A on Data Room.
Imprima
Quote-based
Custom
Proposal after a demo
Enterprise
Custom
Contact sales required
Imprima does not publish pricing. Per its site, you fill out a form to ask about products or pricing — a quote-only, proposal-and-demo sales process, with no free tier or self-serve signup.
When to use each platform
Imprima excels at large European transactions that need EU hosting, heavy AI review, and hands-on project management. Peony is the better choice for teams that want fast setup, published pricing, and modern AI on transparent per-admin plans.
Choose Imprima when you need
EU-based data hosting mandated by counsel, with ISO 27001:2022 certification
Large, multi-lingual document sets that benefit from Smart Review, Smart Redaction, and Smart Translation
A 25-year European M&A and real-estate track record with hands-on project management
White-label VDR and institutional, deal-team-led European transactions
Choose Peony when you need
A data room you can set up in minutes for fundraising, M&A, or due diligence
Published per-admin pricing with a free tier — no demo or proposal to see a number
Page-by-page analytics to track exactly what investors and partners read
Dynamic watermarks, screenshot protection, NDA gates, and link expiry
AI document Q&A so recipients get instant answers 24/7
Unlimited rooms, storage, and visitors — you pay per admin, not per viewer
What Peony gives you out of the box
Stop document leaks before they happen
Peony blocks screen captures of confidential deal documents on the Business plan and stamps every page with the viewer's identity through dynamic watermarks on the Data Room plan — so if a document leaks, you know exactly who shared it. Imprima offers granular permissions and Smart Redaction; Peony's screenshot layer is self-serve on a published plan.
Know exactly what your recipients read
Imprima provides real-time activity dashboards showing room activity. Peony goes deeper with page-by-page analytics — time spent on each page, scroll depth, and visitor details — on every plan. See which sections of your CIM or pitch deck bidders focus on most, and prioritize your follow-ups.
Let deal parties ask questions and get instant answers
On the Data Room plan, Peony lets buyers, investors, and partners ask questions about your data room and receive instant, accurate answers pulled directly from your documents — 24 hours a day, 7 days a week. Imprima ships its own Smart Q&A module aimed at large, project-managed deals; Peony's AI Q&A is included on a published plan you can start today.
Screenshot protection
Block screen captures of sensitive documents on the Business plan — a self-serve leak-prevention layer stacked on top of watermarks and NDA gates.
Under-5-minute setup
Sign up, upload documents, configure security, and share a branded link in minutes — no sales call, proposal, or onboarding project required.
NDA-gated access
Require viewers to sign an NDA before accessing your data room on the Business plan. One click, legally binding, built into the viewer flow.
Page-level analytics
Track which pages recipients read, how long they spent, and where they stopped — on every plan, including the free tier.
AI auto-indexing
On the Data Room plan, AI classifies and structures your uploads automatically, so a diligence-ready index builds itself as you add documents.
SOC 2 Type II
Peony is SOC 2 Type II audited, with AES-256 encryption at rest and TLS 1.3 in transit. EU data residency is available on the Enterprise plan.
"Peony has completely streamlined our workflow for managing investor and partner materials by providing an incredibly intuitive, secure data room experience that replaces clunky legacy tools."
Sudhir S.
Chief Technology Officer
Verified review on G2
Frequently asked questions
We're a European mid-market M&A advisor running 6-8 sell-side mandates a year — is Peony a credible alternative to Imprima for deals our size?
Yes, for most mid-market processes. Peony gives you secure document sharing, granular permissions, full audit trails, dynamic watermarks, NDA gates, AI document Q&A, and page-by-page analytics — with transparent per-admin pricing you can start today. Imprima is quote-based, so you request a proposal and demo before you see a number. Where Imprima genuinely leads is at the institutional end: it has 25 years of European M&A pedigree since launching Europe's first VDR in 2001, mature AI review tooling (Smart Summaries, Smart Review, Smart Redaction) for large-scale document sets, and EU-based hosting with ISO 27001:2022 certification per Imprima's site. For lean deal teams that want to be live in five minutes without a sales call, Peony is faster and cheaper; for very large or hosting-mandated European deals, Imprima remains a strong option.
Imprima won't publish a price until we book a demo — how does Peony pricing compare for a 3-person deal team?
Peony publishes its pricing, so there is no proposal to wait on. It starts free ($0) for up to 50 documents. Business is $30 per admin per month (billed annually; $44 monthly) and adds NDA gates and screenshot protection. Data Room is $52 per admin per month ($75 monthly) and adds dynamic watermarks, AI auto-indexing, and AI document Q&A, with unlimited rooms, unlimited storage, and unlimited visitors — you pay per admin, not per viewer. Deal Team is $64 per admin per month ($89 monthly, four-admin minimum). Imprima uses a quote-only, proposal-and-demo sales process, so pricing depends on your negotiated deal; per Imprima's own contact page, you fill out a form to ask about products or pricing. For a three-person team, a published per-admin plan is easier to budget than a bespoke quote.
Our counsel wants EU data residency for a cross-border deal — does Imprima or Peony fit better for that requirement?
If EU-soil hosting is a hard contractual requirement, Imprima is the more natural default: per Imprima's site it offers EU-based data hosting and is ISO 27001:2022 certified, with a long European M&A track record. Peony is honest here — its standard plans process data in the United States (AWS us-east-1) under Standard Contractual Clauses, with a DPA available and sub-processors published (AWS, Vercel, Cloudflare, Stripe). Custom UK/EU data residency, BYOK, and self-hosted deployment are available on Peony's Enterprise plan. Peony is SOC 2 Type II audited and does not claim ISO 27001. So for a residency-mandated European deal, Imprima or Peony Enterprise clears it; for value-driven mid-market work where SCC-based transfer is acceptable to counsel, Peony's standard plans are faster to stand up.
I'm a cost-conscious founder raising a seed round and sharing a data room with 15 investors — is Imprima overkill, and is Peony enough?
For a seed raise, Imprima is likely more platform than you need — it is a boutique enterprise VDR positioned for banks, law firms, and complex M&A, and its pricing is quote-based, so you would go through a demo and proposal before sharing a single file. Peony lets you start free ($0) for up to 50 documents with no sales call and under-five-minute self-serve setup. When diligence heats up, Business ($30/admin/month annually) adds NDA gates and screenshot protection, and Data Room ($52/admin/month) adds dynamic watermarks, AI auto-indexing, and AI document Q&A so investors get instant answers. You get page-by-page analytics to see which investors actually read the deck — all on transparent per-admin pricing that scales with your team, not your document count.
Imprima markets Smart Summaries and Smart Review for large document sets — does Peony have comparable AI for M&A diligence?
Both platforms lean on AI, but they aim at different scales. Imprima's Smart VDR suite — Smart Summaries, Smart Review, Smart Index, Smart Redaction, and Smart Translation — is built for large-scale, multi-lingual document review, and Imprima states Smart VDR users can save as much as 90% in VDR preparation time. That mature review tooling is a genuine Imprima strength for big, document-heavy European deals. Peony's AI is on the Data Room plan ($52/admin/month): AI auto-indexing that classifies and structures uploads, and AI document Q&A that lets bidders ask questions and get instant, cited answers from your room 24/7. For most mid-market diligence, Peony's AI covers the core workflow; for very large redaction-and-translation-heavy processes, Imprima's suite is deeper.
We share confidential CIMs and tenancy schedules with multiple bidders — what document-protection features does Peony offer versus Imprima?
Peony includes dynamic watermarking on the Data Room plan ($52/admin/month), stamping every page with the viewer's identity, plus screenshot protection and NDA gates on the Business plan ($30/admin/month). Every plan includes page-by-page analytics, two-factor authentication, and link expiry, backed by AES-256 encryption at rest and TLS 1.3 in transit, with SOC 2 Type II audit. Imprima offers granular document, folder, group, and user permissions, real-time activity dashboards, and Smart Redaction for automated PII redaction across languages, and per its site is ISO 27001:2022 certified with EU-based hosting. Both protect confidential materials well; the practical difference is that Peony's protections are self-serve on published plans, while Imprima's arrive through a project-managed, quote-based engagement.
We have a live European real-estate deal on Imprima right now — can our team move to Peony without disrupting it?
Yes. Most deal teams complete a migration in a single session: create a Peony data room, upload your documents, configure security like NDA gates, dynamic watermarks, and per-bidder permissions, and share a branded link. For real estate, structure the room by asset — title documents, leases, environmental reports, planning files — with per-bidder permissioning so competing offers never see each other. Peony's interface needs zero training for your bankers, counterparties, and counsel, with no IT project or multi-week onboarding. One honest caveat: if counsel mandated EU-soil hosting on the current deal, keep that on Imprima or move to Peony's Enterprise plan, which offers custom UK/EU residency; standard Peony plans process data in the US under Standard Contractual Clauses.
Compare other data room providers
Building a data room for a UK or European deal? Read our best data room providers UK guide, or explore our M&A data room solutions.