Why teams use Custom Domain
Custom subdomain with automatic SSL
Set up files.yourcompany.com in minutes. Peony handles SSL cert provisioning via Let's Encrypt with automatic renewal — no manual cert work, no expiry calendar.
Vendor invisibility to counterparties
Investors, clients, and counterparties see your domain — not Peony's. Present Peony as your internal system, with no third-party name in the URL bar.
Works with your existing DNS
One CNAME record at Cloudflare, Route 53, Namecheap, GoDaddy, or any provider. Existing share links keep working on both URLs while you switch.
"I tested a few platforms today, and Peony stood out immediately. What I wanted was a fully branded, low-friction document experience under my own domain that still felt premium and controlled on the client side. Peony was the first one that actually gave me that cleanly."
Helena Bianchi
Vitality Systems Architect, Bianchi Vitality
Frequently asked questions
How does custom domain setup actually work?
Setup takes about 5 minutes. In Workspace settings → Branding → Custom Domain, type the subdomain you want — for example, files.yourcompany.com or docs.yourcompany.com. Peony shows you a single CNAME record to add at your DNS provider (Cloudflare, Route 53, Namecheap, GoDaddy, or any other). Add the CNAME, click Verify, and Peony auto-provisions an SSL certificate via Let's Encrypt in the background. DNS propagation usually takes 5 minutes to 1 hour. After verification, every Peony data room serves from your custom domain automatically.
Is custom domain available on Peony's Free or Pro plan?
No. Custom domain is exclusively on the Business plan ($40/admin/month billed yearly, 1 TB storage). The Free plan ($0, 2 GB) and Pro plan ($20/admin/month, 200 GB) include core sharing, branding, and analytics, but every data room serves from a yourname.peony.ink subdomain. If serving data rooms from your own URL is the requirement, the Business plan is the only tier that supports it.
How is custom domain different from Peony's branding feature?
Branding is the visual surface — logo, brand colors, welcome message, and the option to remove the Peony badge. Custom domain is the URL and DNS layer — the address bar itself. Together they make your data room look and feel completely native to your firm: a counterparty who clicks files.yourcompany.com sees your logo, your colors, your welcome message, and your domain. They never see Peony's domain in the URL bar. Most Business-plan customers turn on both, because branding without your own URL still leaks the vendor name.
Can I use an apex domain like yourcompany.com?
No. Custom domain on Peony supports subdomains only — files.yourcompany.com, docs.yourcompany.com, deals.yourcompany.com, lp.yourcompany.com, and similar. Apex domains (the bare yourcompany.com) are not supported. This is a deliberate constraint: subdomains use a CNAME, which is the safe and standard way to point a hostname at a third-party service. Apex domains require A records or ALIAS/ANAME workarounds that vary by provider and break in subtle ways. A subdomain like files.yourcompany.com gives you a clean, brandable URL without the operational risk.
Does the SSL certificate cost extra?
No. SSL is included on the Business plan ($40/admin/month) at no additional charge. Peony auto-provisions a certificate via Let's Encrypt as soon as DNS verification succeeds, and renewal is fully automatic. There is no manual cert generation, no certificate file to upload, and no renewal calendar to manage. Your custom domain serves every data room over HTTPS from the moment verification completes.
Will my existing peony.ink share links break when I switch to a custom domain?
No. Both URLs keep working in parallel. Existing share links on yourname.peony.ink continue to load, and new links you generate will use your custom domain. This means you can switch on your own timeline — no need to email every recipient with an updated link, and no broken-link risk for deals already in flight. If a counterparty bookmarked the old URL, it still works. Internally, you can adopt the new domain at whatever pace suits your team.
How do high-ticket advisors and executive coaches use custom domain?
Advisors, coaches, and consultants who deliver premium engagements use custom domain to make every client touchpoint feel native to their practice. Sending a deliverable from files.advisorname.com lands very differently than sending it from advisorname.peony.ink — it signals the same level of polish clients expect from a firm with internal tooling, even when it's a solo or boutique operation. Helena Bianchi, Vitality Systems Architect at Bianchi Vitality, said it directly: "A fully branded, low-friction document experience under my own domain that still felt premium and controlled on the client side. Peony was the first one that actually gave me that cleanly." For high-ticket work where perceived professionalism affects close rates, the URL is part of the offer.
Can an independent sponsor or boutique PE fund project institutional credibility with custom domain?
Yes — and this is one of the highest-leverage uses of custom domain. A boutique private equity fund or independent sponsor sending an LP-facing data room from lp.sponsorname.com signals operational maturity that closes the perceived gap with larger firms. LPs evaluating your fund's materials see your domain at every step: in the share link, in the address bar, on the document viewer. Combined with full branding (logo, colors, welcome message), the experience is indistinguishable from a fund running internal infrastructure — at $40/admin/month on the Business plan instead of the six-figure annual cost of legacy data room providers like Datasite or Ideals.
Related features
Custom Branding
Apply your logo, brand colors, and welcome message across every data room and viewer experience.
Personalised Links
Create unique share links for each recipient to track engagement and personalize the experience.
Add Your Logo
Display your company logo on every shared link, data room, and document viewer automatically.