Your fundraise and acquisition document hub.Upload everything. Share it safely.
The data room built for DTC and Shopify founders, Amazon FBA sellers, and consumer brands. Upload supplier agreements, platform reports, and P&Ls into one place, organize it once, and NDA-gate it to buyers and investors.Unlimited storage. Set up in under 5 minutes.
No credit card required
Selling or raising, your documents are everywhere
Supplier contracts in email, P&Ls in a spreadsheet, Seller Central screenshots on your desktop, ad reports in another tool. When a buyer or investor asks for the package, you scramble — and every loose attachment is a supplier relationship you can lose.
Documents scattered everywhere
Supplier agreements, platform reports, P&Ls, and trademark filings live across email, Drive, and your desktop. Assembling a buyer package means hunting through five tools.
Supplier terms leak
Your manufacturer list and pricing are the most copyable part of the business. Email a PDF to a tire-kicker and it can end up with a competitor — with zero traceability.
Storage limits force cuts
Years of financials, product photography, and platform exports add up fast. Tools that cap storage make you decide what to leave out of your own deal.
No control after you share
Once a buyer or investor downloads your numbers, you lose the link. No way to require an NDA first, revoke access when a deal dies, or see who actually read what.
One hub for the whole business
Upload everything once, gate the sensitive parts behind an NDA, and share a single link — for a fundraise or an exit. Unlimited storage, Advanced NDA with countersigning, and per-viewer watermarks, all at a fraction of legacy VDR pricing.
Unlimited storage for your entire document set
Put the whole business in one place: supplier and manufacturing agreements, 3PL contracts, P&Ls, Shopify and Amazon reports, Seller Central screenshots, trademark filings, and SKU-level margins. Peony auto-indexes every file on upload and runs OCR on scanned documents, so a pile of PDFs and spreadsheets becomes a structured, searchable data room. On the Data Room plan, storage, rooms, and documents are unlimited — you never decide what to leave out.
Unlimited storage and rooms
Years of financials, product photography, and platform exports all fit. The Data Room plan removes limits on storage, rooms, and documents, so the whole business lives in one hub.
Auto-indexing and OCR
Upload a folder of PDFs, screenshots, and spreadsheets and Peony classifies and OCRs them automatically — your data room is organized and searchable from the moment you share it.
One package, one link
When a buyer or investor asks for materials, send a single link instead of a dozen attachments. Organize once and reuse the same hub across every conversation.
Advanced NDA with countersigning, before anyone sees a file
Your supplier list and margins are the most valuable, most copyable part of the brand. Keep them locked until a buyer or investor signs. The Data Room plan includes Advanced NDA with countersigning — the viewer signs first, you get a countersigned PDF and audit trail — plus per-viewer dynamic watermarks that stamp every page with the viewer's identity. If a deal dies, revoke the link in one click.
Advanced NDA with countersigning
Require a signed NDA before supplier agreements, margins, or customer lists open. You get a countersigned PDF and audit trail on the Data Room plan; Simple NDA gating is on Business.
Per-viewer dynamic watermarks
Every page is stamped with the viewer's identity and timestamp. If a supplier list or P&L leaks, you know exactly which buyer shared it.
Expiry on every plan, revoke from Business
Buyer walked away? Disable the link in one click. Link expiry is on every plan including Free, one-click revoke from the Business plan up — plus view-only sharing and screenshot protection.
Analytics and AI Q&A, free on every plan
Once your hub is shared, page-level analytics show which buyer read your P&L versus who skimmed the deck — signal you use to prioritize the serious offers. AI document Q&A lets buyers and investors ask questions across your entire document set and get instant, sourced answers, so you spend less time on repetitive diligence email.
Page-level analytics, free
See who opened your link, which pages they read, and how long they spent. Analytics are included on every plan, including Free — no upsell to know who is engaged.
AI document Q&A
Buyers and investors ask questions across your P&Ls, supplier agreements, and platform reports and get instant sourced answers, cutting the diligence back-and-forth.
Natural language search
Find a specific SKU margin, supplier clause, or payout report in plain English — no remembering file names across years of documents.
Built for every side of the deal
Whether you are raising for a consumer brand, selling an online business, or running diligence on one, Peony is the shared hub in the middle.
DTC & Shopify founders
Raising from consumer investors. Share your deck, model, and platform data, and keep margins behind an NDA until an investor is serious.
FBA & e-com sellers
Selling the business. Assemble a clean package — P&Ls, Seller Central data, supplier contracts — and share it with buyers behind an NDA.
Buyers running diligence
Reviewing an online business. Get an organized, searchable data room with AI Q&A instead of a zip file of loose attachments.
Brokers & advisors
Running multiple listings. Keep a separate room per deal under one login, with unlimited rooms and per-viewer watermarks on every listing.
"Peony is a great example of a customer-obsessed company with a fantastic sense of design and UX. We moved on from Docsend in the first week — what we are really excited about is what all Peony does next."
Anish Bharadwaj
Founder & CEO, KiwiQ
Robi Lin
Founder & CEO, Sepal AI (YC S24)
"Peony is easily the best form factor for sharing client-facing material. At this point, I love hearing, 'Does Sepal AI have a sales deck?'"
Frequently asked questions
Do I need a data room to sell an ecommerce business?
You do not strictly need one, but almost every serious buyer or broker will ask for organized financials, platform reports, and supplier agreements in one place before they make an offer. A data room replaces the messy folder of email attachments and shared Google Drive links with a single hub you control. With Peony you upload everything once — P&Ls, Shopify and Amazon reports, Seller Central screenshots, supplier and 3PL agreements — organize it into folders, and share it behind a link that requires an NDA. Buyers get a clean, professional package; you get to see exactly who reviewed what, and you can revoke access the moment a buyer drops out.
What documents do buyers of online businesses ask for during diligence?
Buyers running diligence on a DTC, Shopify, or Amazon FBA business typically ask for: 2–3 years of P&Ls and balance sheets, platform revenue reports (Shopify Analytics, Amazon Seller Central, Stripe/PayPal payouts), traffic and ad-account data, your supplier and manufacturing agreements, 3PL and fulfillment contracts, trademark and brand-registry filings, SKU-level margin data, and any customer or subscription cohort data. Peony's auto-indexing classifies each file on upload and runs OCR on scanned documents, so a folder of PDFs, screenshots, and spreadsheets becomes a structured, searchable data room. You can gate the most sensitive items — supplier terms, margins, customer lists — behind an NDA until a buyer is serious.
Can I NDA-gate my supplier agreements before sharing them with a buyer?
Yes. On the Data Room plan ($52/admin/month billed annually, or $75 monthly) Peony includes Advanced NDA with countersigning — the viewer signs before they can open the documents, and you get a countersigned PDF and full audit trail. This is exactly the setup e-commerce sellers use to protect supplier and manufacturer relationships: your supplier list and pricing terms are often the most valuable, most copyable part of the business, so you keep them locked until a buyer signs. Every page is also stamped with a per-viewer dynamic watermark tied to the viewer's identity, so if a document leaks you know exactly which buyer shared it. The Business plan ($30/admin/month billed annually, or $44 monthly) includes Simple NDA gating for lighter needs.
What does a data room cost for a small brand or solo seller?
Peony is built to be affordable for a single founder or a small brand. The Free plan ($0) covers up to 50 documents with unlimited links, link expiry, and full analytics — enough to share a basic package with a first buyer or a few angels. Business is $30 per admin per month billed annually ($44 monthly) and adds Simple NDA gating, screenshot protection, and AI document Q&A. Data Room is $52 per admin per month billed annually ($75 monthly) and unlocks unlimited documents, unlimited storage, unlimited rooms, Advanced NDA with countersigning, and per-viewer dynamic watermarking. There are no per-viewer, per-page, or per-link fees — viewers are always free, so inviting a dozen buyers or a whole broker's list costs nothing extra.
How do I share everything with a buyer without giving up control?
Upload your entire document set once, then share it through a single link that you control. Require an NDA before any documents open, watch page-level analytics to see which buyer read your P&L versus who skimmed the deck, and revoke a link in one click the moment a buyer walks away. Because storage, rooms, and documents are unlimited on the Data Room plan, you never have to decide what to leave out — you put the whole business in one hub and decide who sees which folder. Link expiry is available on every plan including Free, and one-click revoke from the Business plan up, so pulling access back never requires the top tier.
Can a broker run multiple ecommerce listings from one account?
Yes. A broker or advisor can keep a separate data room per listing, each with its own documents, NDA, and buyer list, all under one login. Per-viewer dynamic watermarking and page-level analytics let you show a seller exactly which buyers are engaged on their listing, and unlimited rooms on the Data Room plan mean you are never capped on how many deals you run at once. For teams sharing the workload, the Deal Team plan is $64 per admin per month (minimum 4 admins). Viewers are always free, so every buyer you invite across every listing costs nothing.
Is Peony a good data room for raising money for a consumer brand?
Yes. DTC, CPG, and consumer founders use Peony as a fundraising hub: upload your deck, financial model, cap table, retail and wholesale contracts, and platform data, then share personalized links per investor. NDA gating keeps your margins and supplier terms private until an investor is serious, and page-level analytics show which investors actually read your financials rather than just opening the link. Everything lives in one place, so when a consumer investor asks for materials you send a single link instead of scrambling to assemble attachments. 6,800+ customers use Peony to raise and to sell.
Do the analytics cost extra, and can I turn off downloads?
Page-level analytics are free on every plan, including Free — you always see who opened a link, which pages they read, and how long they spent, with no upsell. You can share documents view-only to block downloads, and screenshot protection (Business and above) stops screen captures of your financials and supplier terms. Per-viewer dynamic watermarking on the Data Room plan stamps every page with the viewer's identity, so even a photographed screen traces back to a specific buyer. Peony's infrastructure is SOC 2 Type II certified and GDPR, CCPA, and HIPAA compliant.
Going deeper? Read how to sell an ecommerce business, the ecommerce due diligence checklist, the CPG fundraising data room guide, and how to sell a beauty brand or food and beverage brand. Running a small brand? See the best data room for small business and full pricing.