Per-admin pricing.No per-user, per-storage bill.
Drooms is a Frankfurt-based VDR that has run European M&A and real-estate deals since 2001, with EU-hosted rooms and a genuinely free Starter tier. Peony gives mid-market teams the same core data-room security with AI document Q&A, screenshot protection, and transparent per-admin pricing that never scales by viewer or storage band.Set up in under 5 minutes. No credit card required.
No credit card required
Side-by-side comparison
Drooms is a Frankfurt-based European VDR with per-user, storage-tiered pricing and a free Starter tier. Peony is a modern virtual data room with per-admin pricing and everything you need to share, track, and protect documents.
PeonyWhy mid-market teams pick Peony over Drooms
Drooms is a strong choice for European deals that need EU hosting and real-estate workflow depth. But mid-market deal teams and founders often want per-admin pricing that does not scale by user or storage band, page-level analytics, and instant setup — 6,800+ customers run their deals on Peony today. Pricing re-checked August 2026.
Per-admin pricing
Drooms prices per user and per storage band, so the bill grows with team size and document volume. Peony charges per admin — $30, $52, and $64 per month — with unlimited storage, rooms, and viewers on paid plans.
5-minute setup
Drooms Starter is self-serve, but onboarding is a paid add-on on paid tiers below Enterprise. Peony lets you create a data room in under 5 minutes with self-serve signup — no configuration project.
AI document Q&A
Peony lets bidders chat with your documents and get instant, cited answers 24/7 on the Business plan. Drooms offers an AI assistant, currently marketed as free access for a limited time.
Page-by-page analytics
Peony shows exactly which pages each recipient read, how long they spent, and where they stopped — on every plan. Drooms analytics are audit-and-reporting grade rather than page-level behavioral depth.
Where Drooms genuinely wins
An honest comparison names the other side's strengths. For EU-hosting-sensitive European transactions and real-estate portfolio work, Drooms has real advantages that Peony does not match on its standard plans.
EU hosting & ISO 27001
Drooms offers EU-hosted rooms and, per its site, is ISO 27001 certified — the cleaner answer when counsel mandates EU-soil residency from a European provider. Peony offers EU residency only on its Enterprise plan.
25-year European heritage
Drooms has run European M&A and real-estate transactions since 2001 — one of the longest track records in the market, and a depth of European deal pedigree Peony cannot claim.
Real-estate lifecycle workflows
Drooms offers real-estate portfolio and asset-lifecycle workflows plus structured Q&A that most generalist platforms lack — a genuine fit for European multi-property diligence and portfolio management.
Genuinely free entry tier
Drooms Starter is a real free tier (150 MB, 2 user licenses, up to 3 data room projects, no credit card) from a 25-year European VDR — plus German and European support presence and 24/7 email support on paid plans.
Pricing comparison
Both Peony and Drooms publish pricing. The difference is the model: Peony charges per admin with unlimited storage and viewers, while Drooms scales by user license and storage band.
Peony
Free
$0
Up to 50 documents
Business
$30/admin/mo
NDA gates, screenshot protection, AI Q&A ($44 monthly)
Data Room
$52/admin/mo
Watermarks, auto-indexing, unlimited rooms ($75 monthly)
Deal Team
$64/admin/mo
4-admin minimum ($89 monthly)
Unlimited rooms, unlimited storage, and unlimited visitors — Peony charges per admin, not per viewer or per storage band. NDA gates, screenshot protection, and AI Q&A on Business; dynamic watermarks and AI auto-indexing on Data Room.
Drooms
Starter
€0
150 MB, 2 licenses, up to 3 projects
Paid plans
~€19/mo+
Scales by storage band (500 MB–10 GB) and licenses
Enterprise
Custom
Unlimited storage and licenses, quote-based
Per Drooms' published pricing page (August 2026): a free Starter tier and paid plans from about €19/month that scale by storage band and user licenses (up to ~100 on Business). Archives that outgrow 10 GB push to Enterprise quotes. AI tools are currently marketed as free access for a limited time; 24/7 email support on paid tiers.
When to use each platform
Drooms excels at European transactions that need EU hosting, real-estate lifecycle workflows, and a long regional track record. Peony is the better choice for teams that want fast setup, per-admin pricing, and modern AI on transparent plans.
Choose Drooms when you need
EU-hosted rooms from a European provider, with ISO 27001 certification per Drooms' site
Real-estate portfolio and asset-lifecycle workflows with structured Q&A for European property diligence
A 25-year European M&A and real-estate track record since 2001
A genuinely free Starter tier and German/European support presence
Choose Peony when you need
A data room you can set up in minutes for fundraising, M&A, or due diligence
Per-admin pricing with unlimited viewers and storage — no per-user or per-storage-band bill
Page-by-page analytics to track exactly what investors and partners read
Screenshot protection, dynamic watermarks, NDA gates, and link expiry
AI document Q&A so recipients get instant answers 24/7
US hosting under SCCs on standard plans, with EU residency available on Enterprise
What Peony gives you out of the box
Stop document leaks before they happen
Peony blocks screen captures of confidential deal documents on the Business plan and stamps every page with the viewer's identity through dynamic watermarks on the Data Room plan — so if a document leaks, you know exactly who shared it. Drooms offers granular permissions and audit logs; Peony's screenshot layer is self-serve on a published plan.
Know exactly what your recipients read
Drooms provides audit-and-reporting-grade activity logs. Peony goes deeper with page-by-page analytics — time spent on each page, scroll depth, and visitor details — on every plan. See which sections of your CIM or pitch deck bidders focus on most, and prioritize your follow-ups.
Let deal parties ask questions and get instant answers
On the Business plan, Peony lets buyers, investors, and partners ask questions about your data room and receive instant, accurate answers pulled directly from your documents — 24 hours a day, 7 days a week. Drooms ships its own AI assistant, currently marketed as free access for a limited time; Peony's AI Q&A is included on a published plan you can rely on.
Screenshot protection
Block screen captures of sensitive documents on the Business plan — a self-serve leak-prevention layer stacked on top of watermarks and NDA gates.
Under-5-minute setup
Sign up, upload documents, configure security, and share a branded link in minutes — no sales call, proposal, or onboarding project required.
NDA-gated access
Require viewers to sign an NDA before accessing your data room on the Business plan. One click, legally binding, built into the viewer flow.
Page-level analytics
Track which pages recipients read, how long they spent, and where they stopped — on every plan, including the free tier.
AI auto-indexing
On the Data Room plan, AI classifies and structures your uploads automatically, so a diligence-ready index builds itself as you add documents.
SOC 2 Type II
Peony is SOC 2 Type II audited, with AES-256 encryption at rest and TLS 1.3 in transit. EU data residency is available on the Enterprise plan.
"Peony has completely streamlined our workflow for managing investor and partner materials by providing an incredibly intuitive, secure data room experience that replaces clunky legacy tools."
Sudhir S.
Chief Technology Officer
Verified review on G2
Frequently asked questions
We're a Frankfurt M&A advisory running cross-border sell-side mandates — is Peony a credible Drooms alternative if our counsel expects EU hosting?
It depends on how hard the hosting requirement is. If EU-soil hosting is a strict contractual condition, Drooms is the more natural default: it is Frankfurt-based, has run European M&A and real-estate transactions since 2001, offers EU-hosted rooms, and per its site is ISO 27001 certified. Peony is honest here — its standard plans process data in the United States (AWS us-east-1) under Standard Contractual Clauses, with custom UK/EU residency, BYOK, and self-hosted deployment available on the Enterprise plan. For value-driven mid-market work where SCC-based transfer is acceptable to counsel, Peony's standard plans are faster to stand up, add screenshot protection and AI document Q&A, and use transparent per-admin pricing. For a residency-mandated deal, Drooms or Peony Enterprise clears it.
Drooms now publishes a free Starter tier and paid plans from around €19 — how does Peony pricing actually compare for a small deal team?
Both publish pricing, which is refreshing for enterprise VDRs. Drooms offers a free Starter tier (150 MB, 2 user licenses, up to 3 data room projects), with paid plans from about €19/month that scale by storage band (500 MB to 10 GB) and user licenses up to roughly 100 on Business; Enterprise is quote-based for unlimited storage and licenses. Peony starts free ($0) for up to 50 documents, then Business at $30 per admin per month ($44 monthly), Data Room at $52 ($75 monthly), and Deal Team at $64 ($89 monthly, four-admin minimum). The structural difference: Drooms prices per user and per storage band, so the bill scales with both team size and document volume, while Peony charges per admin with unlimited storage, unlimited rooms, and unlimited visitors on paid plans — you never pay per viewer.
I manage a European real-estate portfolio and run diligence across multiple assets — does Drooms or Peony fit that kind of deal better?
Drooms has genuine real-estate DNA: it has run European real-estate transactions since 2001 and offers real-estate portfolio and asset-lifecycle workflows plus structured Q&A that generalist platforms often lack. If your process is deeply European-property-specific and hosting-sensitive, that heritage is a real advantage. Peony approaches it differently: structure the room by asset — title documents, leases, environmental reports, planning files — with per-bidder permissioning so competing offers never see each other, AI auto-indexing (Data Room plan, $52/admin/month) that organizes uploads into deal-ready folders automatically, dynamic watermarks, and page-by-page analytics that show which sections of each offering memorandum a buyer actually read. For portfolio-scale European deals with EU-hosting mandates, Drooms; for fast, analytics-led marketing of assets on transparent pricing, Peony.
I'm a cost-conscious founder comparing free tiers — Drooms Starter versus Peony Free — which gives me more for a fundraise?
Drooms Starter is genuinely free (150 MB, 2 user licenses, up to 3 data room projects, no credit card), and it comes from a 25-year European VDR — a real option if you value EU hosting from the start. Peony Free is also $0 with no card, allows up to 50 documents, and includes page-by-page analytics on every plan so you can see which investors actually read your deck. For a fundraise, the practical differences are analytics depth and upgrade path: Peony's analytics are page-level rather than document-level, and when diligence heats up, Business ($30/admin/month) adds NDA gates and screenshot protection, while Data Room ($52/admin/month) adds dynamic watermarks and AI document Q&A so investors get instant answers. Both free tiers get you sharing quickly; Peony leans toward behavioral analytics, Drooms toward European hosting.
Drooms markets AI redaction, an AI assistant, translations, and auto-naming — does Peony have comparable AI for M&A diligence?
Both lean on AI, but the packaging differs. Drooms currently markets its AI tools — redaction, AI assistant, translations, batch operations, and auto-naming — as free access for a limited time, and those tools are newer than its long-standing deal-workflow core. Peony's AI is included on published plans: AI document Q&A on Business ($30/admin/month) that lets bidders ask questions and get instant, cited answers from your room 24/7, and AI auto-indexing on Data Room ($52/admin/month) that classifies and structures uploads into a diligence-ready index automatically. Drooms' translation and multilingual redaction are a strength for language-heavy European document sets; Peony's AI Q&A and auto-indexing target the core diligence loop on transparent, non-promotional pricing you can rely on past any limited-time window.
We share confidential CIMs and tenancy schedules with several bidders — what document-protection features does Peony offer versus Drooms?
Peony includes dynamic watermarking on the Data Room plan ($52/admin/month), stamping every page with the viewer's identity, plus screenshot protection and NDA gates on the Business plan ($30/admin/month). Every plan includes page-by-page analytics, two-factor authentication, and link expiry, backed by AES-256 encryption at rest and TLS 1.3 in transit, with SOC 2 Type II audit. Drooms offers granular permissions and audit logs, structured Q&A, and per its site ISO 27001 certification with EU-hosted rooms — strong controls with a European compliance posture. The practical difference is behavioral visibility and self-serve setup: Peony's protections and page-level analytics are self-serve on published plans, while Drooms' analytics are audit-and-reporting grade rather than page-level, and its bill scales per user and per storage band.
We have a live European real-estate deal on Drooms right now — can our team move to Peony without disrupting it?
Yes. Most deal teams complete a migration in a single session: create a Peony data room, upload your documents, configure security like NDA gates, dynamic watermarks, and per-bidder permissions, and share a branded link. For real estate, structure the room by asset — title documents, leases, environmental reports, planning files — with per-bidder permissioning so competing offers never see each other, and let AI auto-indexing (Data Room plan, $52/admin/month) organize uploads automatically. Peony's interface needs zero training for your bankers, counterparties, and counsel, with no multi-week onboarding. One honest caveat: if counsel mandated EU-soil hosting on the current deal, keep that on Drooms or move to Peony's Enterprise plan, which offers custom UK/EU residency; standard Peony plans process data in the US under Standard Contractual Clauses.
Compare other data room providers
Weighing Drooms against the wider field? Read our Drooms alternatives guide, or explore our M&A data room solutions.