You are raising blind
You sent your materials. You followed up. But you have no idea who is actually moving toward a term sheet.
No signal on who is interested
You emailed 50 VCs. Three replied. But the ones who did not reply might have read every slide twice — you just have no way to know.
Financials get forwarded
Your cap table and financial projections end up on desks you never intended. Once a PDF is downloaded, you lose all control.
Every investor needs different docs
Seed investors want your deck and product metrics. Series A investors want audited financials and customer contracts. Managing who sees what is a nightmare.
Follow-ups are guesswork
Without engagement data, you follow up with everyone the same way. Warm leads and cold leads get the same email at the same time.
Run your raise like a pipeline
Peony turns document sharing into fundraising intelligence. Prioritize engaged investors, protect sensitive materials, and stage-gate your process.
Page-by-page analytics for every investor
See which slides each investor spent the most time on, how many times they returned, and which sections they skipped. An investor who spent 12 minutes on your financials slide is signaling something different than one who spent 10 seconds.
NDA gating for sensitive financials
Share your pitch deck openly, but require a signed NDA before investors can access your cap table, financial projections, or customer contracts. Progressive document access mirrors how real fundraising works — initial interest first, diligence materials later.
Let AI answer investor questions 24/7
Investors reviewing your data room can ask questions and get instant, sourced answers from your documents. You see every question they asked — so you know what concerns to address before your next call.
What investors expect at each stage
Different rounds require different materials. Peony lets you control exactly which documents each investor group can access.
- Pitch deck
- Financial model / projections
- Cap table
- Team bios
- Product demo or screenshots
- Everything in Seed, plus:
- Audited financials or bank statements
- Key customer contracts
- Cohort retention data
- IP filings or patent portfolio
- Everything in Series A, plus:
- Board meeting minutes
- Employee stock option plan
- Legal compliance documents
- Full financial audit report
Real-time engagement alerts
Get notified the moment an investor opens your data room. See live activity so you can time your follow-up to the minute.
Screenshot protection
Block screen captures of your cap table, financial projections, and customer contracts. Your sensitive numbers stay in the data room.
Revoke access instantly
Deal fell through? Disable a link in one click. Set expiration dates to automatically cut off access after a diligence window closes.
Built-in eSignatures
Get term sheets and SAFEs signed without switching to DocuSign. AI-powered markup and legally binding signatures included.
“Peony is by far the simplest and most intuitive way to populate and share data rooms with investors and partners. All the key analytics and features integrated into a sleek interface!”
Mark Petrov
Head of Financials at Loop
Robi Lin
Founder & CEO, Sepal AI (YC S24)
Peony is easily the best form factor for sharing client-facing material. At this point, I love hearing, “Does Sepal AI have a sales deck?”
Frequently asked questions
What documents should I include in a fundraising data room?
The essentials depend on your stage. Seed rounds typically need a pitch deck, financial model, cap table, and team bios. Series A adds audited financials, key customer contracts, and cohort data. Peony's auto-indexing automatically classifies and organizes every document you upload — including OCR for scanned files — so your data room is searchable and structured from the moment you share it. Peony also lets you stage-gate access so early-stage investors see your deck while later-stage materials stay locked behind NDA gating until diligence begins.
How does a data room help me track investor interest?
Peony provides page-level analytics that show which investors opened your documents, which slides they spent the most time on, and how many times they returned. An investor who spent 12 minutes on your financials is signaling something different than one who skipped it entirely — Peony surfaces those signals in real time so you can prioritize follow-ups.
When should I set up my fundraising data room?
Before you start outreach. Having a data room ready signals professionalism and keeps your fundraise moving when investors request materials. Peony takes under 5 minutes to set up — upload your documents, generate personalized links per investor, and start sharing immediately with no sales call or onboarding required.
How do I keep my financials confidential during fundraising?
Peony includes screenshot protection, dynamic watermarks, NDA gating, and link expiration on every plan — backed by AES-256 encryption at rest and TLS 1.3 in transit on SOC 2 Type II compliant infrastructure. Share your pitch deck openly and require a signed NDA before investors access your cap table or financial projections. If an investor passes, revoke their access with one click — unlike legacy VDRs like Ideals and Firmex, Peony includes all security features without per-page charges.
Is Peony better than DocSend for fundraising?
DocSend tracks document opens but lacks page-level analytics, screenshot protection, NDA gating, and AI-powered Q&A. Peony shows you exactly which pages each investor read and for how long — not just whether they opened the link. Peony is the data room DocSend users graduate to when they need real fundraising intelligence.
How much does a fundraising data room cost?
Peony offers a free plan ($0) with 2 GB of storage — enough for most seed-stage data rooms. The Pro plan at $20/admin/month includes 200 GB and advanced analytics, while the Business plan at $40/admin/month adds 1 TB and full enterprise features. There are no per-viewer, per-page, or per-link limits on any plan, so your costs stay predictable even as your investor list grows. Unlike legacy VDRs that charge $25K+ per project, Peony includes AI-powered Q&A and screenshot protection on every plan.
Can investors ask questions directly in the data room?
Yes. Peony includes AI-powered Q&A that lets investors ask questions and get instant, sourced answers from your documents around the clock. You see every question they asked, giving you insight into their concerns before your next call. This replaces the back-and-forth email chains that slow down traditional fundraising processes.
How do I manage different access levels for different investors?
Peony lets you create personalized links for each investor with granular folder-level and document-level permissions. Give seed investors access to your deck and product metrics while restricting Series A materials like audited financials to serious prospects. Peony tracks engagement per investor so you always know who is moving toward a term sheet.