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Sell-Side Due Diligence (2026): VDD Scope Matrix + 8-Week Pre-Market Stack

Deqian Jia
Deqian Jia

Co-founder at Peony — I built the data room platform, with a background in document security, file systems, and AI.

Connect with me on LinkedIn! I want to help you :)

Last updated: May 2026

I've spent the last year fielding data-room questions from PE sponsors prepping aging portfolio companies for exit against the $3.8 trillion unsold-PE-inventory backdrop (Bain Global PE Report 2026), founder-CEOs running their first sale process and trying to figure out whether to commission a Big 4 VDD or hire a $25K boutique QofE, M&A advisors building sell-side documentation packages, and CFOs in active sale processes managing 5-10 simultaneous buyer-side diligence streams without losing sight of running the business. Sell-side due diligence (VDD) is structurally different from buy-side DD: the seller pays for and controls the process, but the output is produced to standards and with independence sufficient for buyers to rely on it. The "should I do a VDD?" question has shifted from "only if I'm a $1B+ deal" to "default yes" for deals over ~$20M EBITDA (Foot Anstey, 2025) — and the Axial 2025 Dead Deal Report (n=75 failed LOIs) showed QofE-related EBITDA discrepancies caused 21.3% of post-LOI failures (up from 10.6% in 2023). I run Peony, a data room platform used by 4,300+ customers across M&A, private equity, and sell-side workflows, and this guide maps the VDD scope decision matrix, the 8-12 week pre-marketing stack, the reliance letter liability-cap negotiation ladder, and the VDD-RWI synergy frame the seller-side teams I work with use on every transaction.

Quick answer: Sell-side due diligence (Vendor Due Diligence, VDD) is a diligence report the seller commissions and pays for BEFORE going to market, made available to all bidders on a non-reliance basis with the winning bidder receiving a reliance letter (liability cap 1-10x advisor fee). Per PwC, VDD-prepped deals close 30% faster and capture up to 10% higher valuations. Cost ranges: under $10M deal = $25-75K; $10-100M = $50-200K; $100M-$1B = $150-500K+; $1B+ = $500K-$2M+. The full VDD stack runs 6-8 parallel workstreams (Financial/QofE, Commercial, Operational, Tax, IT/Cyber, ESG, HR, Legal) over 8-12 weeks pre-marketing. NOT the same as procurement vendor DD (which is buyer-side supplier screening).

Peony data room organized for sell-side due diligence with the full VDD stack — QofE workpapers, commercial market study, tax memo, cyber posture, ESG report — staged behind NDA gates


Why Sell-Side DD Matters in the 2026 Exit Market

Three structural facts drive sell-side DD demand in 2026, and ignoring them costs sellers measurable valuation.

First, the PE exit overhang is real. Bain's Global Private Equity Report 2026 documented 32,000 unsold companies worth $3.8 trillion sitting in PE portfolios, with 16,000 PE-backed companies held over 4 years (52% of buyout inventory, 10 percentage points above the 5-year average). Hold periods now run approximately 7 years at exit versus 5-6 years 2010-2021. 40% of all PE-held companies are now held over 5 years (up from 29% in 2019). Global dry powder sits at $1.3 trillion, majority from aging 2022-23 vintages. Distributions-to-NAV remain below 15% for four years running — an industry-record low.

The implication: PE sponsors sitting on aging assets plus LPs demanding DPI equals an aggressive exit pipeline through 2026-2027. PE exit value rebounded 47% YoY to $717 billion globally in 2025, with sponsor exits climbing over 50%. Sponsor-to-sponsor deals reached 47% of all PE exits in Western Europe in H1 2024 (up from 38% in 2021). Continuation vehicles hit a record $103 billion in H1 2025 secondaries volume; GP-led CV deals totaled $106 billion in full-year 2025 (versus $71 billion 2024).

Second, due diligence failures cause nearly half of post-LOI deal failures. Axial's 2025 Dead Deal Report (n=75 failed LOIs) found:

  • QofE EBITDA discrepancies: 21.3% of failures (up from 10.6% in 2023 — doubled in two years)
  • Non-QoE diligence findings: 25.3% of failures (the single largest cause)
  • Combined: 47% of all post-LOI failures
  • Renegotiation breakdown: 14.7% of broken LOIs

QoE EBITDA discrepancies doubling as a deal-killer in two years is the single most important data point in the 2025-2026 sell-side DD conversation. The diagnostic interpretation: buyer-side QofE rigor has risen materially, and sellers presenting weak EBITDA bridges no longer get the benefit of the doubt.

Third, the buyer-side has AI advantage. Per Bain's 2026 M&A Capability report, "savvy acquirers now use AI tools to quickly size up a target's cost base, scraping and analyzing public sources to map workforce structures and spending profiles well before any formal bid." Per Bain Software M&A 2026, almost half of all technology deals already have an AI angle (up from 1 in 4 in 2024), and 1 in 5 strategic dealmakers walked away from a deal in 2025 due to AI's anticipated impact on the target. The seller who is not AI-augmented in VDD prep is structurally behind the buyer in the diligence conversation.

The compound effect: sellers who skip VDD lose on price, lose on speed, and lose on bidder retention. Per PwC research cited across multiple secondary sources, deals with comprehensive sell-side DD close 30% faster and capture up to 10% higher valuations. Per industry-aggregate research on well-organized data rooms paired with VDD prep, transactions complete 20-30% faster and valuations run 15-20% higher.


The VDD Scope Decision Matrix

Below is the proprietary matrix I use to scope every VDD engagement. Cross-reference deal size against deal type and buyer pool to read off the right VDD stack.

Deal size × Buyer poolFinancial/QofECommercialTaxIT/CyberESGOperationalHRLegal
<$25M, strategic buyerMandatoryOptionalLight memoLightSkipSkipSkipLight memo
<$25M, PE auctionMandatoryLightMandatoryLightSkipSkipLightLight memo
$25-100M, strategicMandatoryOptionalMandatoryMandatory if tech-enabledSkip if US-onlyLightLightMandatory
$25-100M, PE auctionMandatoryMandatoryMandatoryMandatoryMandatory if EU biddersMandatoryMandatoryMandatory
$100-500M, strategicMandatoryMandatoryMandatoryMandatoryMandatoryMandatoryMandatoryMandatory
$100-500M, PE auctionMandatoryMandatory MBB-tierMandatoryMandatoryMandatoryMandatoryMandatoryMandatory
$500M-$1B+Big 4 mandatoryMBB tier mandatoryBig 4Big 4 + specialist cyberBig 4 + ESG specialistBig 4Big 4Magic Circle + US BigLaw
Carve-out (any size)Mandatory + carve-out cost analysisMandatoryMandatory + entity structuringMandatory + separation planOptionalMandatory + stranded-cost mapMandatoryMandatory + separation IP/contracts

Reading the matrix: A $50M-EBITDA SaaS being sold to PE auction needs Financial + Tax + Light Cyber + ESG (if EU bidders) + Light HR — total VDD spend $400-700K, or roughly 0.05-0.1% of EV at 12x multiple. A $100M-EBITDA industrial being sold to strategic acquirer needs Financial + Commercial + Tax + IT/Cyber + Operational + HR + Legal — total VDD spend $1.5-3M, or roughly 0.1-0.2% of EV at 8x multiple. A carve-out of any size needs the full stack plus carve-out cost analysis, entity structuring, and stranded-cost mapping.


The 8-12 Week Pre-Marketing VDD Stack

The full VDD stack runs in parallel across 6-8 workstreams with sequenced launches over 8-12 weeks pre-marketing.

Week -12 to -10: Kickoff and data collection. Engage Big 4 or boutique providers across each workstream. Sign engagement letters with reliance-letter commitments and liability caps defined upfront (1-10x advisor fee — see the ladder below). Share base data with each provider: financials, customer lists, contracts, employee roster, vendor inventory, IT documentation, IP register, lease documents, regulatory filings.

Week -10 to -6: Financial and Tax VDD launch.

  • Financial VDD / QofE produces the adjusted EBITDA bridge (Reported → Adjusted → Normalized → Pro-Forma → Run-Rate), NWC trend analysis (12-24 months for peg-formula support), revenue quality assessment (recurring vs. one-time, customer cohort, churn), and customer concentration testing.
  • Tax VDD produces historic exposure analysis (open audits, transfer pricing positions, multi-state nexus, R&D credits), future tax profile (pillar two impact, BEAT, GILTI for cross-border), and structuring recommendations (asset vs. stock, F-reorg, 338(h)(10) availability, sale-of-business non-compete tax treatment).

Week -8 to -4: Commercial and Operational VDD launch.

  • Commercial VDD produces market sizing, customer interviews (typically 15-30 customers, scheduled around the seller's no-disturb protocol), win/loss analysis, share-of-wallet analysis, and growth thesis support.
  • Operational VDD produces cost-takeout map, run-rate evidence, supply-chain resilience review, and synergy validation for strategic-buyer scenarios.

Week -6 to -2: IT/Cyber/ESG/HR VDD launch.

  • IT/Tech VDD produces architecture review, codebase scan (Snyk, GitHub Advanced Security, Veracode), AI maturity assessment, and technical debt inventory.
  • Cyber VDD produces breach history, attack surface assessment (Bitsight, SecurityScorecard, CyCognito), third-party risk inventory, OAuth-token audit (post-SalesLoft), and regulatory compliance map (NIS2, DORA, SEC Item 1.05, CMMC, PCI 4.0.1, HIPAA, NIST CSF 2.0).
  • ESG VDD (if EU buyers or regulated sectors in scope) produces CSRD-readiness, carbon footprint, governance review, and supplier risk assessment.
  • HR / People VDD produces compensation benchmarking, executive retention analysis, employment classification risk, and non-compete enforceability review (post-FTC vacatur with sale-of-business exception retained).

Week -4 to -2: Legal VDD launch. Legal VDD produces contract review (top 50 customer contracts, top 25 supplier contracts, all employment agreements, all real estate leases), IP analysis (patent register, trademark register, copyright register, trade secret protection program), litigation register (active, threatened, settled in last 5 years), and change-of-control flag matrix across every material contract.

Week -2 to 0: Compilation and quality control. Each workstream produces a final report. Cross-workstream issues (e.g., tax exposure that affects EBITDA bridge, cyber finding that affects R&W premium, ESG issue that affects EU bidder universe) are reconciled. The seller's M&A advisor and counsel review the full package for consistency.

Week 0: CIM and VDD launch. CIM goes out to qualified bidders behind NDA. Full VDD package becomes available behind a second-tier NDA gate. Q&A protocol: bidders submit weekly batched questions to the M&A advisor, who routes to the relevant VDD provider for response.

The 8-12 week timeline assumes the seller is starting from organized records. Sellers starting from disorganized records add 4-8 weeks of pre-VDD data prep.


The Reliance Letter Liability-Cap Negotiation Ladder

A reliance letter converts the VDD report from non-reliance to reliance — meaning the winning bidder can sue the advisor up to a defined liability cap. The standard cap runs 1-10x the advisor's fee, with the size and carve-outs negotiable.

Negotiation ladder by deal size:

Deal sizeTarget capPractical floorCarve-outs to demand
<$50M deal3x1-2xFraud carve-out (typical, easy)
$50-250M deal3-5x2xFraud + gross negligence carve-outs
$250M-$1B deal5-10x3xFraud + gross negligence + willful misconduct carve-outs
$1B+ deal10x+5xAll above + no monetary cap on fraud

Tactical negotiation points:

  1. Define the cap in the engagement letter — not in the reliance letter at signing. Once VDD work is underway, the seller has no leverage.
  2. Insist on reliance-letter commitment at engagement — some advisors will refuse to issue reliance letters at all, which is a non-starter for any institutional bidder.
  3. Negotiate the carve-outs upfront. Fraud is universal; gross negligence and willful misconduct are negotiable.
  4. Get the cap structure right. Most advisors prefer a multiple of fees ("3x our fee"); some sellers prefer a dollar cap ("$X million"). Dollar caps are seller-friendly because they scale with deal size; fee multiples are advisor-friendly because they scale with engagement complexity.
  5. Reliance fees are typically folded into the base VDD engagement. Some firms charge separately to reflect added liability exposure (typically 10-25% of base fee). Push back on separate charges unless the cap structure is unusually generous.
  6. Get reliance letters from EVERY VDD advisor — not just the financial. A bidder relying on only the financial VDD while non-reliant on the commercial, tax, IT, and cyber VDDs is a bidder who will eventually back out under DD findings in the non-reliance reports.

The QofE Red-Flag Taxonomy 2025-2026

The five EBITDA-bridge red flags buyer-side QofE reviewers reject most frequently — and the seller-side mitigation playbook for each.

Red Flag 1: Soft owner/related-party add-backs without market-comp benchmarking. "The owner is paid $500K but a replacement CFO costs $250K, so add back $250K." Buyer pushback: produce the market-comp benchmark from an HR consulting firm (Mercer, Compensia, AON Radford), the role description, and the comparable-company data set. Mitigation: commission a written executive compensation study before VDD launch.

Red Flag 2: "Non-recurring" items that recur annually. "$200K legal fees in 2024 from one-time IP dispute; add back as non-recurring." Buyer pushback: pull the 2023 and 2022 legal expense — if "non-recurring" legal fees showed up in three of the last four years, they are not non-recurring. Mitigation: review three years of detailed expense ledgers before VDD launch, and only flag truly one-time items.

Red Flag 3: Pro-forma adjustments without sustaining evidence. "Pro-forma adjustment of $500K to reflect cost savings from headcount reduction completed in October 2024." Buyer pushback: prove the headcount reduction is actually completed (HR roster pre/post), the savings are net of any backfill, and the adjustment is sustainable (no scope creep on remaining headcount). Mitigation: include detailed evidence in the VDD report.

Red Flag 4: Working capital window-dressing in the 90 days pre-close. Aggressively collected receivables, delayed payables, run-down inventory, or deferred revenue manipulation in the trailing-12-month NWC peg calculation. Buyer pushback: review the 90-day pre-close trends versus the prior 9 months. Sharp deviations get flagged and the peg is restated. Mitigation: lock the NWC formula and trailing 12-month methodology in the VDD report, and don't run pre-close window-dressing — it always gets caught.

Red Flag 5: Revenue recognition ambiguity. Multi-year subscription deals booked as point-in-time revenue, percentage-of-completion judgment calls, channel sell-in versus sell-through ambiguity, gift card or breakage assumptions. Buyer pushback: third-party revenue-recognition audit, especially for SaaS or services companies. Mitigation: document revenue recognition policies in the VDD report with reference to ASC 606 (US) or IFRS 15 (international), and stress-test against alternative recognition assumptions.

The 2025 PKF O'Connor Davies observation: "The bridge between Reported and Adjusted EBITDA is no longer just a meme-worthy punchline; it's a red flag in the eyes of investors and diligence teams." The cautionary anchor on weak QofE: SEC's January 2024 rules eliminated PSLRA safe harbor for SPAC projections, and National Energy Services Reunited Corp. paid a $400,000 civil penalty in August 2024 for SPAC financial-reporting failures requiring multi-year restatement.


The Reverse-DD Question Bank for Founders

For founder-led sellers running their first PE sale, the buyer becomes the new boss of your former team — reverse DD on the buyer is structurally as important as the buyer's DD on you.

Financing certainty.

  1. Show me your debt commitment letter and lender names.
  2. What is your committed equity for this deal?
  3. How many concurrent LOIs do you currently have outstanding, and how is your team capacity allocated?
  4. In the last 24 months, how many LOIs did you walk from, and what were the reasons?
  5. Has any LP capital call been declined or delayed in the last 12 months?

Closing track record.

  1. What is your announcement-to-close conversion rate over the last 10 deals?
  2. In your last three deals that re-traded between LOI and close, what was the average price reduction?
  3. How long does your typical mid-market deal take from LOI to close?
  4. Have any deals fallen through after exclusivity in the last 24 months?

Post-close behavior with management.

  1. What is the average voluntary attrition rate at your portfolio companies in the 12-24 months post-close?
  2. May I speak with the CEO of your two most recent acquisitions in this sector?
  3. What is your standard CEO comp structure post-close — base, bonus, rollover equity, MIP, retention?
  4. How quickly do you typically replace the seller-CEO post-close, and what is the trigger?

Strategic intent.

  1. Is your thesis primarily organic growth, cost-takeout, roll-up, or recapitalization?
  2. What is your typical hold period in this sector?
  3. What is your typical exit path — strategic, secondary, IPO, CV?
  4. Will my management team be incentivized for the exit you plan, or for an intermediate milestone?

Reputation in market.

  1. May I check references with sellers from your last three deals?
  2. May I check references with CFOs at your current portfolio companies?
  3. What is your history of post-close RWI claims — frequency and severity?

Antitrust risk.

  1. What is your portfolio overlap with my business, and is there an antitrust filing requirement?
  2. What is your timeline expectation for HSR review?

The questions that produce specific, defensible answers identify the buyers who are structurally aligned with your goals. The questions that produce evasive or generic answers identify the buyers who will produce surprises post-close. Sellers who skip reverse DD are the sellers who get surprised.


The VDD-RWI Synergy Frame

VDD and reps-and-warranties insurance (RWI) are structurally complementary, and underwriters reward VDD-prepared sellers with reduced exclusions, lower retentions, and (in some markets) lower premium.

RWI 2025 market context (CBIZ, Fasken, Aon):

  • 55% of private transactions used RWI in 2023 (down from 65% peak in 2021)
  • One major broker placed 1,800+ RWI policies in North America in 2025 (+32% YoY)
  • Historical claim rate ~18%; 15% per Aon's June 2025 study
  • Financial-statement claims = 26% (largest category); followed by material contracts and compliance with law
  • Premium: 2.5-3% of policy limits in 2025, up 16% YoY after three years of decline
  • Underwriting fee: $25-55K + Surplus Lines tax

The VDD-RWI synergy mechanics:

VDD workstreamRWI underwriting impact
Financial / QofEReduces financial-statement rep retention by 25-50 basis points
TaxReduces tax-specific exclusions; can unlock tax indemnity insurance
CommercialReduces material customer/supplier rep retention
IT/CyberReduces cyber-specific exclusions and retention
ESGReduces environmental and compliance-with-law exclusions
HRReduces employment-classification and benefits-rep retention
LegalReduces compliance-with-law and contract-rep retention

The structural test: model the deal both ways — with VDD plus RWI versus without VDD and larger seller indemnity escrow — and pick the option that produces lower total seller exposure post-close while leaving the buyer protected on the unknowables.

For mid-market deals ($100-500M EV), VDD-plus-RWI is increasingly the default structure. For sub-$100M deals, the math depends on bidder type: PE bidders favor RWI; strategic acquirers often accept escrow-only.


Working Capital Peg: The Single Most-Litigated Post-Close Item

The ABA 2025 Private Target Deal Points Study (released December 2025) reported that 90% of 2025 deals included a post-closing purchase-price adjustment (working capital, debt, transaction expenses, cash) — with 58% now requiring a separate escrow for the PPA (up materially). SRS Acquiom's 2025 Deal Terms Study (n=2,200 deals, $505B aggregate) showed over 75% of deals included a special-purpose escrow for PPA, with approximately 30% also including a special-purpose escrow for stand-alone indemnity matters. 36% of 2025 deals now specify GAAP-consistent accounting methods (rising) to reduce dispute risk.

NWC adjustments represent 50%+ of post-closing M&A disputes across multiple deal studies, and the trend is rising even as deal documentation gets longer.

The VDD working capital playbook:

  1. Build the NWC schedule from 24 months of monthly data, not 12. Identify seasonality, growth patterns, and one-time items.
  2. Define the peg formula explicitly in the VDD report: which components are in (AR, inventory, AP), which are out (cash, debt, transaction-related accruals), and how GAAP-consistent treatment is applied.
  3. Set a tolerance band (collar) of 1-2% of the peg. Movements within the collar are no-adjustment; movements outside the collar trigger dollar-for-dollar true-up.
  4. Define the true-up window — typically 60-90 days post-close.
  5. Identify and pre-document any working-capital anomalies. Customer prepayments, deferred revenue treatment, vendor rebate timing, inventory write-downs — all need explicit treatment in the VDD report.

Lincoln International's "Bridging the Gap Between Target and Closing NWC" guidance is the industry-standard primer; Auxo Capital Advisors' sell-side process notes are the practitioner playbook. The VDD report's NWC section is the single piece of pre-LOI documentation that prevents the largest category of post-close friction.


Run-the-Business: Managing VDD Without Operational Drift

Sell-side DD eats management bandwidth, and without VDD discipline the CEO and CFO can lose 30-50% of their working hours to data-room requests, Q&A responses, and bidder management. The mitigation playbook:

  1. Dedicate one finance lead full-time to VDD prep for 2-3 months. This person is not the CFO; the CFO supervises and reviews.
  2. Ring-fence the CEO from data-room work. The CEO's role is bidder management and strategic decisions, not document gathering.
  3. Brief operational leaders only on questions they uniquely can answer. Functional leaders should not be reviewing data-room contents proactively.
  4. Require buyers to consolidate questions weekly through the M&A advisor, not direct-to-management.
  5. Cap bidder site visits and management presentations. First-round bidders get a single presentation; second-round bidders get one site visit and one management meeting each.

The cost of operational drift during an unprepared sale process is anecdotally 5-15% EBITDA hit during the sale process — meaning a $50M-EBITDA seller can lose $2.5-7.5M of annualized run-rate EBITDA during a 6-9 month process, which compounds at the eventual sale multiple. A single, well-prepared VDD report front-loads buyer-side questions and minimizes the rolling Q&A burden during the auction phase.


VDD vs Buy-Side DD vs Procurement Vendor DD

WorkstreamSell-Side DD (VDD)Buy-Side DDProcurement Vendor DD
Who commissionsSellerBuyerProcurement (any acquirer of a vendor's services)
Who paysSellerBuyerProcurement organization
Output relianceNon-reliance until winning bidder gets reliance letterBuyer relies directlyProcurement relies directly
Typical scopeFinancial + Commercial + Tax + IT/Cyber + ESG + HR + LegalBuyer-customized scopeSecurity + compliance + financial + ethics
Timing8-12 weeks pre-marketing6-12 weeks post-LOIPre-onboarding, then annual
AudienceAll bidders (with NDA)Single buyerSingle procurement org
Cost (mid-market)$50K-$200K$50K-$200K$5K-$25K

The naming collision between "vendor DD" (sell-side M&A) and "vendor DD" (procurement) creates confusion in search and reference. In M&A advisory, vendor DD = sell-side DD = seller commissions the report. In procurement, vendor DD = supplier risk screening = buyer-of-vendor's-services commissions the report. Same words; opposite roles.


Putting It All Together

Sell-side due diligence in 2026 is a structured 8-12 week pre-marketing workflow that breaks across 6-8 parallel workstreams, costs $50K-$2M+ depending on deal size, and produces outputs that directly affect deal valuation (10% uplift potential per PwC), deal speed (30-45 days faster close), bidder retention (47% post-LOI failure rate if DD is weak per Axial), and post-close exposure (working capital disputes account for 50%+ of post-close M&A friction).

The structural lessons:

  • The "should I do a VDD?" threshold has shifted from "$1B+ only" to "default yes" for deals over ~$20M EBITDA (Foot Anstey 2025), driven by aging PE inventory and rising buyer-side QofE rigor.
  • QofE EBITDA discrepancies doubled as a deal-killer from 10.6% in 2023 to 21.3% in 2025 per Axial. Sellers presenting weak EBITDA bridges no longer get the benefit of the doubt.
  • The VDD Scope Decision Matrix produces the right scope in 10 minutes — deal size × deal type × buyer pool maps to the workstream selection.
  • Reliance letter liability caps run 1-10x advisor fee; negotiate the cap structure upfront in the engagement letter, not at signing.
  • VDD and RWI are complementary — clean VDD documentation produces 20-40% RWI premium swings and reduced exclusions.
  • Working capital peg formula belongs in the VDD report, not in the LOI — locking the formula pre-market prevents 50%+ of post-close M&A disputes.
  • Reverse DD on PE buyers is no longer optional — six axes (financing certainty, closing track record, post-close behavior, strategic intent, reputation, antitrust risk) drive structural decisions about which buyer to favor.

For sell-side DD workflows specifically, Peony's data room — used by 4,300+ customers — handles AI auto-indexing of the 6-8 VDD workstream outputs into a structured folder tree in under 3 minutes, NDA gating for sensitive workpapers staged by bidder tier, per-investor watermarks to deter leakage during multi-bidder processes, AI Q&A across hundreds of files to compress buyer-side review from weeks to hours, and page-level analytics revealing which bidders are reading which sections. Try Peony free for 14 days — no credit card required.

About the author: Deqian Jia leads content strategy at Peony, the data room used by 4,300+ M&A, PE, fundraising, and search-fund teams. Prior experience includes sell-side advisory support across $25M-$2B deals in healthcare, fintech, industrials, and tech-enabled services.