The data room for league deals, club sales and athlete contracts
Peony is trusted by the Northern Super League, Real American Freestyle and the Premier Lacrosse League. Share investor materials, media-rights and sponsorship files, and player contracts with the people who need them, sign in the same place, and see exactly who opened each page.
No credit card · 7-day Data Room trial that never auto-charges · investors, sponsors and agents view free, no account · 24/7 support
Trusted by Northern Super League, Real American Freestyle and Premier Lacrosse League
8,000+ customers in 60+ countries · $44.7B in client assets
Peony staff can't open your documents, your documents aren't used to train AI, and Peony has had no data breach since launch.
What is Peony for sports organizations, and who is it for?
Peony is a virtual data room that leagues, clubs, athletes and agents use to raise capital, sell stakes, run media-rights and sponsorship deals, and share and sign contracts. It is trusted by the Northern Super League, Real American Freestyle and the Premier Lacrosse League.
- Raise and sell: give each investor or bidder its own NDA-gated view of financials, league rules and ownership documents, and see which pages each one reads.
- Close rights deals: send media-rights, sponsorship and licensing terms to broadcasters and brands with the viewer's identity watermarked on every page.
- Handle contracts: share playing, endorsement and representation agreements with athletes, agents and lawyers, and collect signatures without anyone creating an account.
Peony at a glance
- Built for
- Leagues, federations, clubs, ownership groups, agencies and athlete family offices, from a first outside round to a franchise sale
- Typical plan
- Data Room, $52 per admin per month billed yearly ($75 monthly): unlimited rooms, documents and storage, a signed NDA with audit record, dynamic watermarks, granular folder and file permissions, Visitor Q&A, a custom domain, AI room generation and Index documents.
- Pricing
- Business $30, Data Room $52 and Deal Team $64 (minimum 4 admins) per admin per month billed yearly ($44, $75 and $89 monthly); Enterprise is custom. Free ($0) covers 50 documents and 500 MB as tracked single-file links; data rooms start on Business.
- Investors, sponsors and agents
- Investors, sponsors and agents are unlimited and free on every plan and don't need a Peony account. You pay per admin, not per viewer.
- Rooms and storage
- Unlimited data rooms, documents and storage on Data Room and above, and no per-file size cap on any plan. Business includes 3 data rooms per admin, 1,000 documents per admin and 100 GB of storage, with no per-file size cap.
- Video
- No upload size limit on any plan. Match footage, pitch films and broadcast reels stream in the browser, with the viewer's watermark over the picture on Data Room.
- Signatures
- Built-in e-signatures with a timestamp, IP address and audit log on every signature. Signers need no account.
- Security
- AES-256 at rest, TLS 1.2+ in transit. Peony staff can't open your documents, your documents aren't used to train AI, and Peony has had no data breach since launch. Peony's incident-response policy commits to telling affected customers within 72 hours of confirming an incident that affects customer data. SOC 2 Type II-ready and ISO 27001-ready, with both audits underway. Compliance and certifications
- Setup
- Median 4 min 19 s from sign-up to first uploaded document (State of M&A Data Rooms, Q3 2026 edition).
- Trial
- 7-day Data Room trial you start yourself: no credit card, and it never auto-charges. Rooms, files, links, analytics and NDA settings carry over when you upgrade. AI features switch on after you upgrade.
- Support
- 24/7 support, handled directly by the Peony team across Europe, US and Asia hours, with no outsourced tier. Everyone you speak to on Peony support has M&A experience at elite boutiques or bulge-bracket banks, VC experience, or has raised $1M+ themselves.
- Customers
- 8,000+ teams in 60+ countries, with $44.7B in client assets.
Why do sports organizations need a data room?
Sports deals involve more outside parties than most: investors, leagues, broadcasters, sponsors, agents and lawyers. Email can't show who read what or take a file back.
Ownership deals are confidential until they close
A stake sale or expansion round leaks the moment a deck is forwarded. Leagues also vet who may buy, so a file reaching the wrong recipient is a governance problem as well as an embarrassment.
Rights and sponsorship terms are your pricing
Media-rights bids, sponsorship rate cards and renewal terms tell every other bidder what to offer. They often travel as email attachments with no record of who read them.
Contracts move through many hands
A playing or endorsement contract passes between the athlete, the agent, lawyers, the club and sometimes the league office. Each copy in an inbox is a copy you can't take back.
Boards and committees need papers, not threads
League boards, club owners and commissions review budgets, rule changes and disciplinary files. They need one current version and a record of who has seen it.
What do leagues, clubs and agents use Peony for?
Six jobs, from a first outside round to a signed player contract.
Raise capital or sell a stake
Give each investor or bidder its own NDA-gated view of the room, keep bidders invisible to each other, and see which pages each one reads before the next call.
Read the minority-stake sale guideRun a media-rights or sponsorship process
Send the rights package, audience data and draft terms to each broadcaster or brand through its own link, with the viewer's identity on every page and expiry on the day bids close.
See dynamic watermarksShare and sign contracts
Send playing, endorsement and representation agreements to athletes, agents and lawyers. Each party signs in the browser, and the signed PDF and audit log stay in the room.
See e-signaturesBrief boards and committees
Publish board packs, budgets and commission papers to a named list of members, replace a file without changing its link, and see who has opened the latest version.
See board communicationsVet buyers and partners under NDA
Put a signed NDA in front of the room, so every investor, sponsor or expansion candidate agrees to terms before seeing a page.
See NDA gatingBuild the investor list
Start from our list of sports-specialist funds and ownership platforms, then track which of them actually open your materials.
See 15 active sports investorsWhat goes in a sports data room?
A sports data room holds the documents a counterparty needs to price and approve a deal: ownership and governance records, financials, commercial contracts and player agreements. The table shows the usual folders, who sees each one and the control that matters. League rules decide who may buy and how much, so check them before you open the room. Our minority-stake sale guide covers the 2026 ownership caps league by league.
| Folder | Who usually sees it | Control that matters |
|---|---|---|
| Ownership, governance and league approvals | Investors, bidders and league counsel | Signed NDA and per-bidder access |
| Audited financials, budgets and projections | Investors, lenders and bidders | Per-viewer watermarks and page analytics |
| Media-rights, sponsorship and licensing agreements | Broadcasters, brands and bidders | View-only links with expiry |
| Stadium, venue and real estate documents | Lenders, bidders and insurers | Folder-level permissions |
| Player, coach and staff contracts | Agents, lawyers and club executives | E-signatures and a named allow list |
| Board packs and committee papers | Owners, directors and commissioners | Allow list and Upload new version |
Which Peony plan does a sports organization need?
Most leagues, clubs and agencies need Data Room for watermarks, signed NDAs and per-investor permissions. Business covers contract signing and view-only sharing, and Deal Team adds structured Q&A for a competitive sale. Viewers are always free, so a long list of investors, sponsors or agents doesn't change the bill. See all pricing.
| Control | Starts on |
|---|---|
| Unlimited e-signatures | Business, $30/admin/month |
| Allow list, email verification and screenshot protection | Business, $30/admin/month |
| Video upload and video analytics | Business, $30/admin/month |
| Dynamic watermarks on pages and video | Data Room, $52/admin/month |
| Signed NDA with a PDF for both parties | Data Room, $52/admin/month |
| Per-investor permissions and unlimited storage | Data Room, $52/admin/month |
| Advanced Q&A and Advanced Redaction | Deal Team, $64/admin/month, 4-admin minimum |
| SAML SSO and anomaly alerts | Enterprise, custom |
Frequently asked questions
What is Peony, and is it a good fit for sports organizations?
Yes. Peony is a virtual data room that leagues, clubs, athletes and agents use to share contracts and deal files under NDA, give each bidder its own access and see who opened each page. Data Room, the most popular plan, is $52 per admin per month billed yearly ($75 monthly), with unlimited rooms and storage; inviting investors and partners is free and unlimited.
Which sports organizations use Peony?
Peony is trusted by the Northern Super League, Canada's professional women's soccer league, Real American Freestyle, a professional freestyle wrestling league, and the Premier Lacrosse League. More than 8,000 teams use Peony across fundraising, M&A and confidential sharing. Most sports organizations run on Data Room at $52/admin/month, billed yearly, and viewers are always free.
We're a league raising our first outside round. How do we share financials with 15 investors without them seeing each other?
Put each investor in its own group or send each one a separate link. On Data Room ($52/admin/month) every investor signs the NDA before entering, sees only the folders you grant and gets a personal watermark on every page. Investors never see who else is in the room. Page analytics, included on every plan, show which investors read the financial model and which stopped at the deck.
We're selling a minority stake in a club. What goes in the data room?
Start with ownership and governance documents, league approval requirements, audited financials, media-rights and sponsorship contracts, venue agreements and player contracts. League rules cap what funds can own: as of June 2026 the NFL limited institutional ownership to 10% of a team in total, while the NBA, NHL and MLS allowed 20% per fund and 30% in aggregate. Our minority-stake sale guide lists the full room.
Can an agent send a playing contract or endorsement deal for signature through Peony?
Yes. Upload the contract as a PDF or Word file, add the athlete, the club or brand and anyone else who must sign, place their signature fields, and Peony emails each signer a secure link. Signers need no account. Each signature is recorded with a timestamp and IP address, and the signed PDF and audit log stay in your room. Free includes 3 e-signatures a month, and Business ($30/admin/month) makes them unlimited.
How do we stop a sponsorship deck or media-rights package being forwarded?
Share it as a view-only link, not an attachment. On Business ($30/admin/month) you can require email verification, limit access to a named list, block downloads and turn on screenshot protection. On Data Room ($52/admin/month) each viewer's name and email are watermarked across every page, so a forwarded capture points back to its source. You can also set the link to expire when bids close and revoke it at any time.
Can athletes or their family offices use Peony for personal contracts and financial documents?
Yes. An athlete, agent or family office can keep playing contracts, endorsement agreements, image-rights deals and tax documents in one room and give each adviser access to only the folders they need. Advisers view for free without an account. Business at $30/admin/month covers view-only sharing and unlimited e-signatures, and Data Room at $52/admin/month adds watermarks and folder-level permissions.
Does Peony handle name, image and likeness (NIL) agreements?
Yes. An NIL deal is a contract between an athlete and a brand or collective, so it follows the same steps: upload the agreement, send it for e-signature, and keep the signed copy and its audit log in one place. A parent, agent or school compliance office can be given view-only access to that folder. E-signatures are unlimited from Business ($30/admin/month).
Can we share match footage or a broadcast reel with rights buyers?
Yes. There's no upload size limit on any plan. MP4 and MOV files stream in the browser with the player's download control removed, and on Data Room the viewer's watermark sits over the picture. Analytics show who opened each video. Video uploads start on Business ($30/admin/month), which includes 100 GB of storage, and Data Room storage is unlimited.
Our league board needs papers before each meeting. Can Peony replace email attachments?
Yes. Upload the board pack once and share it with a named list of directors. When a paper changes, Upload new version replaces the file in place, so the link stays the same and every earlier version is kept. Page analytics show who has opened the pack before the meeting. Allow lists start on Business ($30/admin/month).
Is Peony secure enough for ownership and player data?
Peony encrypts files with AES-256 and supports two-factor authentication on every plan. It is SOC 2 Type II-ready and ISO 27001-ready, with both audits underway, and GDPR, CCPA and HIPAA compliant. Enterprise adds SAML SSO with Okta, Azure AD or any identity provider, and anomaly alerts for unusual access. A DPA and security documentation are available on Deal Team and Enterprise.
Can I try Peony before I pay?
Yes. Peony's Data Room plan has a 7-day free trial you start yourself, with no credit card, and it never converts to paid on its own. Rooms, files, links, analytics and NDA settings carry over when you upgrade. AI features, such as AI document Q&A and AI room generation, switch on once you're on a paid plan.